The TikTok app is making headlines around the world, making other internet giants fidgety. Facebook also had to launch the Reels feature for Instagram, in order to compete directly with TikTok. And recently, YouTube also released YouTube Shorts, to participate in this game.
YouTube is currently out in beta in the Indian market. Similar to TikTok, YouTube Shorts allow users to create short videos about 15 seconds, can dub music and also have vertical format.
A YouTube spokesperson said users can select music from the list of more than 100,000 songs. YouTube is also working with singers, musicians and producers to expand the number of songs.
Shorts will be integrated inside the YouTube app, and thus will take advantage of the 2 billion monthly viewers. YouTube will also update a dedicated tab for Shorts short videos, which can be scrolled vertically through new videos, just like TikTok.
On the bottom menu bar there will also be a new plus button, which users can click to easily create their own Shorts video. However, currently, YouTube has not said when to launch the Shorts feature in other countries around the world.
Instagram’s TikTok competitor Reels did not receive positive reviews at launch. However, Instagram has never been a leading entertainment video platform, and YouTube is completely different. YouTube has the power to compete with TikTok, so let’s wait and see.