With Windows 11, Microsoft shows that they ‘love’ Android no less than Google

One of the most attractive features on Windows 11 is that this operating system can run Android applications. Microsoft has partnered with Amazon to bring the Amazon Appstore to Windows 11 using Intel Bridge, a compiler that allows Android apps built for Arm devices to run on the x86 platform.

What’s especially cool is that you can even sideload Android apps on Windows 11, opening the door to the best Android apps on the desktop platform. Although Microsoft doesn’t sell phones anymore – the Surface Duo is more of a device for the company to showcase its technology than for general consumption – it still cares deeply about Android.

With Windows 11 Microsoft shows that they love Android no less than Google | Mobile

Microsoft has shifted to a cloud-first strategy under the leadership of Satya Nadella, ensuring its core services are available across all platforms. The company has also entered into a “long-term commitment” with Samsung to pre-install the Office suite, OneDrive, and LinkedIn on all Galaxy devices, and that partnership has paid off. Samsung sells more than 250 million phones a year, and that means Microsoft automatically gets the same number of installs for its core services.

Microsoft failed to make Windows Phone a viable mobile ecosystem, but they succeeded in creating a model that allows you to use all of their services on Android and iOS as if they were are first-party platforms.

Basically, you can turn your Android phone into a Microsoft phone, like using OneDrive instead of Google Drive, Edge instead of Chrome, great SMS Organizer instead of Android Messages, Outlook instead of Gmail, Office suite for your needs. Work Bridge and Microsoft Launcher.

With Windows 11 Microsoft shows that they love Android no less than Google | Mobile

According to Neil Shah, partner and vice president of research at Counterpoint Research, Microsoft is now doubling down on creating experiences that tie your Android phone and PC together; So far, Apple is the only manufacturer that has been able to do that successfully.

“There are very few experiences that connect seamlessly, seamlessly between PC and phone. Apple is working on vertical integration, and its growing cloud expertise is bringing it closer to it. However, in Windows and Android, the two platforms are driven by some OEMs, but the experience is limited and therefore fragmented.”

With Windows 11 Microsoft shows that they love Android no less than Google | Mobile

A key key in achieving this goal is Microsoft’s partnership with Samsung. In 2019, Samsung started bringing Microsoft’s Your Phone service to Galaxy phones, paving the way for these connected experiences. This service allows you to receive calls, view notifications and messages, and copy and paste text between your phone and PC with ease.

Shah said: “Samsung is the only supplier capable of replacing what Apple has done with MacBooks and iPhones, and they work closely with Microsoft to deliver a seamless and seamless experience between Galaxy and Windows smartphones.”

Following these efforts is integrating Android apps in Windows 11. “This has pushed Microsoft to see the value in deeply integrating Android with Windows and providing native apps, control, notifications, and a seamless experience between the two platforms. With Windows 11, we’re seeing that. Microsoft welcomes Amazon’s Android App Store to build on the platform on top of the Cortana-Alexa partnership announced a year ago.”

With Windows 11 Microsoft shows that they love Android no less than Google | Mobile

Shah credits the introduction of Android apps to Windows 11 as another lever for Microsoft to bolster its store. “This also brought tons of apps into Microsoft’s store that were otherwise tasteless, improving on Microsoft’s app store strategy. This is a good way for Microsoft to indirectly engage the Google ecosystem through partnerships like Samsung and Amazon.”

As for why Microsoft didn’t work directly with Google to bring the Play Store to Android, Shah mentioned the ongoing rivalry between the two companies on multiple fronts, including browsers, cloud platforms, and operating systems. . “The competition between Microsoft and Google is even fiercer – from Chrome OS vs. Windows to Azure vs. Google Cloud, to Google Docs vs. Microsoft Office 365, Google Search vs. Bing, etc. So integrate or Direct partnerships won’t happen anytime soon.”

It’s clear that Microsoft has shown a longstanding interest in Android. Along with providing its services and releasing flagships running Google’s mobile operating system, Microsoft is also actively contributing to the development of Android, generating hundreds of code committed to the platform. Bringing Android apps to Windows 11 is a natural extension of this strategy; it gives Microsoft another gateway into the mobile ecosystem and paves the way for thousands of new apps to launch on Windows at the same time.

Although Microsoft doesn’t seem willing to work with Google to bring the Play Store to Windows at the moment, they have done a huge thing on Windows 11, which is pampering Android as much as possible.

Reference: AndroidCentral

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