Currently, the trend of adapting anime from Lightnovel is growing strongly as we can recognize dozens of such anime titles each new season.
However, in this trend, there are also a variety of isekai, fantasy, and school series with similar content and repeated ideas that make many people complain of the saturation in the lightnovel market today.
In this article, let’s take a look at the development path of the LNs industry to find out the cause for the above problem. The impact of Webnovel type, the narrowing of the audience. To begin with, let us return to the period of the 90s to the early 2000s (to 2003-2004). In the 90s-early 2000s there were supposedly “underrated” sets, with many unique differences from other anime adaptations in general.
These are Boogiepop Phantom, Kara no Kyoukai, Kino’s Journey, Baccano!, … These have common features that are complex non-linear storytelling, content with many mysterious details, elements. Modern social commentary with philosophical sentences. Should only be targeted by the publisher to a certain young audience, the above works are not suitable for general readers, so it will not bring too much popularity and can create a wave. affect.
But starting from 2003-2004, there was a type of post culture that began to flourish within Japan and completely changed the lightnovel type, the internet culture.
The type of webnovel appeared, immediately prevailed and became the “guideline” for lightnovel sets shortly thereafter. For those of you who don’t know, webnovel is a collection of websites and blogs that allow internet users to freely write stories and post their works online for readers to read immediately and always.
The convenience of the webnovel type with readers and the cost savings and effort with the author has made this type of popularity boom. A very important feature of this type of webnovel is its relevance to the otaku audience, because a part of otaku are hikkikomori or NEET who are unemployed, locked up in their rooms all day. Of course there will be plenty of free time to go online
In addition, the Otaku culture is also a type of culture that develops well on the internet because because of the culture that was still widely discriminated by people at that time, the internet was the best place for otaku to freely express themselves and connect. connect with other people who share the same interests confidently without getting embarrassed or disregarded by the crowd.Getting that, the light novel authors have turned their readership into otaku and authors. The first product that caused such a big echo was Haruhi Suzumiya.
Works with a lot of Otaku cultural parody details such as Wellcome to NHK, Haruhi or harem elements (many women like one male) that otaku favor like Monogatari series.
We clearly see the “transitional” role of the above LNs when they still have some characteristics of the lightnovel series in the previous period such as non-linear storytelling, mysterious or critical elements. real social … but this time only targeting the otaku. In 2008, the lighnovel OreImo removed all the complex elements of the 90s-early 2000s, mainly targeting the solving factor. In order to satisfy the wishes of the otaku, there is a cute little sister who shares her hobbies. In addition, this OreImo set is also the beginning of the current loosely named movement.
In 2012, the anime adaptation of the Sword Art Online series became extremely popular and greatly influenced the webnovel writers community, creating a strong trend of isekai and fantasy to this day.
On the website “Shōsetsuka ni Narō” 2012-2013 witnessed a rush of dozens of isekai series that were later adapted into popular anime such as the Tate no Yuusha, Re: zero, Overlord , Konosuba, Arifureta, “Slime isekai”, “Smartphone isekai”, … It is quite interesting here that it takes a long time to turn a webnovel into an anime, it takes a long time when the publisher. I had to wait for that webnovel to become famous enough, a certain number of readers to publish it into lightnovel, then it would become an anime until it sold.
The process was so slow that it took anime adaptations like Shield heroes and Arifureta until this year. While many people watching anime may complain, “For 7-8 years, why is this isekai trend not going to die, why do some of the authors keep chewing again and again and again? ? ”
While it is true that the time when the authors began to come up with the ideas and wrote the series was almost the same, when the idea was new and hot, of course the guys wouldn’t see the saturation in at that moment.
However, there are still many other factors that govern this fledgling industry and will be discussed in the next section.
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