In 1983, the video game bubble exploded, making the gaming industry wobble. At that time, the Americans saw the fall of Atari, and Japan, with Nintendo or Sony, had grown into global influences.
From here on, the golden age of the Japanese gaming industry has opened up, and lasted until the 2000s. When the 2007 global financial crisis broke out, the Japanese gaming industry continued to stand firm. The movement of the game market from offline to online, from console to mobile, all has its reasons.
A very Japanese style
The Japanese discipline and discipline have been of great help to the gaming industry. As a result, the output game products are always guaranteed with Japanese quality, like electronic refrigeration products originating in the country of the rising sun.
The working culture of the Japanese is a continuous flow to create seamless and timely game products. Indeed, a studio like Ubisoft Montreal in Canada has over 3,500 people working on blockbuster projects like Assassin’s Creed, Far Cry, or Watch Dogs. With Level-5 or Japan’s FromSoftware, this number is only 300 people and still has famous games like Professor Layton or Souls series.
Japan has many products with its own colors unlike any other game in the world
And in order to compete on quantity with the countless number of Chinese games, the Japanese chose to persistently make small but quality products. Japan even knows how to make use of the strategy of remake, reboot or remastered, which implies the renewal of an old game. Thanks to that, Japanese games are always attractive and fresh for all ages.
Level-5 President Akihiro Hino once admitted: “I think what contributed to the change that everyone saw was that instead of competing with AAA games on the big stage, we shifted our focus to creating something Japanese. I think that’s what touches gamers’ hearts“.
Atsushi Hashimoto project manager at Tokyo RPG Factory (a sub-studio of Square Enix) agrees, saying: “The way Japanese developers create games isn’t fundamentally different from the past. If there is any change, I think it is because we have grasped the tastes of Western customers. At the core, we still make games with the same idea“.
As a result of this shift, the Japanese gaming industry has seen a return in the second half of 2010. Statistics from Newzoo or Sensor Tower show that Japan is currently in the Top 3 markets with the largest revenue in the world. , after America and China.
Unlike stereotypes in any industry, the Japanese gaming industry has a lot of geniuses, bizarre brains with products that are not like anyone but only a few typical names like Shigeru Miyamoto (father of Mario) or Hideo Kojima (the father of Metal Gear) is also a huge flaw.
There are also geniuses in this era with extremely difficult video games from FromSoftware to billion-dollar mobile games of Mixi and GungHo. There are even Japanese-branded genres such as JRPG, which stands for Japanese role-playing game (referring to the Japanese-style turn-based combat role-playing game genre).
The Japanese genius brains are also very changeable for the times. Instead of lengthy dialogues, complex features, messy menus, Japanese games today are simpler, more action to suit foreign tastes. The results have seen the Japanese gaming industry rise back strongly with series of tens of millions of copies such as Pokemon, Kingdom Hearts, Monster Hunter or Resident Evil …
Japan still contributes an average of 26.2% to the total revenue of the entire mobile game market in the era of video games (source: SensorTower).
|Under the rising trend of MOBA and battle royale, Japan is persisting with its own path and this is the foundation for the Japanese to keep an unshakeable position in the global gaming industry, as the author of Two best-selling books about the gaming industry, Blake J. Harris once commented:|
“Without the Japanese contribution, we wouldn’t have a video game industry, or at least not like what we have today. From hardware to software, from controller to gaming culture, no country has a greater influence on home consoles like Japan.“.