Apple often makes Android smartphone manufacturers eclipse each time a new iPhone launches, that’s even more true with the iPhone 12 that was released last night. With many changes in both products and strategies, Apple is looking to capture the entire smartphone market, from high to low, from expensive to cheap, from large screens to small screens.
So what can Android smartphone manufacturers learn from their own competitors, so as not to be overwhelmed by the coming wave of the iPhone 12?
High-quality designs across all product lines
If there’s one thing Android smartphone makers can learn from the iPhone 12, it’s to ensure design quality stays at the highest level, even for affordable models like the iPhone 12. iPhone 12 mini.
All iPhone 12 models, from mini to Pro Max, have one thing in common that we don’t often see in Android smartphones. All 4 iPhone 12 models are equipped with high-resolution OLED screens, all equipped with a new generation of Ceramic Shield protection, are IP68 water resistant, and support new MagSafe wireless charging.
That’s not to mention performance consistency, as they’re all equipped with the latest A14 chip. Besides, they all support 5G technology. The most obvious difference is probably the aluminum frame on the iPhone 12 and 12 mini, compared to the stainless steel frame on the iPhone 12 Pro and Pro Max.
Whereas more affordable Android smartphones in the same lineup, there are often plenty of cuts. Samsung’s Galaxy S20 FE, for example, has a powerful configuration and an excellent display, but the shell is plastic. Or Google’s Pixel 5 is only equipped with a mid-range processor.
With the same design quality across all of Apple’s iPhone 12, those who choose the cheaper iPhone 12 mini or iPhone 12 still see the same respect and first-class treatment as buying high-end iPhones. level.
Small phone with great features
The iPhone 12 mini is a reminder for smartphone makers that have ditched users who prefer compact phones. There are many cases where a compact smartphone will prove effective and very practical.
And even though the iPhone 12 mini is smaller than the 2020 iPhone SE, it has big features that might embarrass many other Android smartphones. iPhone 12 mini is equipped with A14 chip, camera, 5G and supports wireless charging just like the bigger brother iPhone 12.
The OLED screen only has a slightly lower resolution than the iPhone 12. And especially the design is still very beautiful, very high-end like the iPhone 12 or iPhone 12 Pro.
Take a look at the compact Android smartphone choices. Most of them are old and outdated, with ugly design. The Pixel 4a is still bigger than the iPhone 12 mini. While Sony’s Xperia 5 II has a price too high, to match the “compact” criterion.
In other words, the iPhone 12 mini is the best choice right now, if you want a compact smartphone.
Wireless charging is easier
Apple has been slower to adopt wireless charging technology, having to wait until the iPhone X and iPhone 8 to support the technology. But with the iPhone 12, Apple has caught up and there are some features that Android smartphone makers have to learn.
Apple’s new MagSafe wireless charger, which uses magnets to align the iPhone’s position on the charging dock. It makes you say “why didn’t anyone think of this earlier?”. You don’t have to worry that your iPhone isn’t properly positioned and wireless charging won’t work. Just place your iPhone on the dock and leave.
MagSafe’s worse point is that this wireless charger only supports 15W, while we easily see Android smartphones that support wireless charging with much higher capacity. In addition, the iPhone 12 does not have backward compatible wireless charging, which can be used to charge the AirPods is also an interesting idea.
Many camera features are aimed at passionate and professional users
Android smartphones come with all the photography features you need, but they tend to be more targeted at the general user, in addition to the seldom-used manual mode. Samsung’s Single Take feature on the Galaxy S20 is quite useful when you don’t know how good a picture is, but it won’t help photography enthusiasts.
iPhone 12 can fulfill those requirements. While the camera app on the iPhone 12 doesn’t offer extensive customization, all iPhone 12 models can record Dolby Vision HDR video (which are the first smartphones to feature this feature). iPhone 12 Pro and Pro Max can also capture RAW images through the brand new ProRAW format.
In other words, professional users can use the iPhone 12 for their photography or video-related work. Android also supports RAW image and HDR video recording, but not in a unified standard.
Extremely powerful custom processor
All Android smartphone manufacturers are almost entirely dependent on one chip company, Qualcomm. If Qualcomm does it well, Android brands will benefit and vice versa.
Apple meanwhile is free from dependencies and restrictions. Apple designs the processor it uses in its own devices, and the iPhone 12 has shown the advantages of doing so. This processor is designed to be compatible with a specific device, rather than being suitable for the majority of smartphones on the market.
Apple claims that the A14 chip is 50% more powerful than other processor chips on the market. Although Apple’s way of speaking is not specific, we cannot deny that the A14 is currently the most powerful mobile chip.
Although there are a lot of things that Android smartphone makers need to learn from Apple’s iPhone 12. But it’s by no means one-way, instead the iPhone 12 has its own shortcomings to learn from Android smartphones.
The iPhone 12 doesn’t have a 120Hz screen, which is a big shortcoming as the 120Hz screen is becoming the norm of high-end Android smartphones and offers a better experience. The iPhone 12 also doesn’t have 50x or 100x zoom, doesn’t have a USB-C connector, and you won’t see a 1440p screen even on the iPhone 12 Pro Max.
However, Apple had a very successful iPhone 12 launch that attracted a lot of attention and attracted consumers with the new design. Chances are this will be a great year for Apple again.