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“Vietnamese people use Vietnamese goods”: Is the quality scale or strategy to acquire user confidence?

When pride in high quality Vietnamese goods is shaken confidence

Six years since the Prime Minister issued Decision 634 in April 2014 approving the Project on Domestic Market Development associated with the campaign “Vietnamese people give priority to using Vietnamese goods” for the period 2014-2020, attitude and the Vietnamese people’s consumption behavior towards domestic products has changed significantly.

In the assessment in August 2020, the Ministry of Industry and Trade assessed that the objectives of the project were almost completed and exceeded the set targets. By 2018, over 70% of respondents knew about the program “Pride of Vietnamese goods”. According to the ministry’s expectation, by the end of this year, the market share of strong Vietnamese products in distribution channels will rise to over 80%.

Initially, the campaign mainly focused on agricultural products, essential consumption, but until now, the effect of trust of users with “Made in Vietnam” has spread to many products containing gray matter content, technology and high added value.

Many people are ready to believe that Vietnamese products are of guaranteed quality. Recently, the Ministry of Information and Communication has chosen the slogan “Make in Vietnam” to promote the domestic ICT industry to seize the opportunity of digital transformation, while the pride of Vietnamese intellectual products has increased. high.

However, when national pride in Vietnamese goods develops, that is when products and services “taking advantage of” the name of Vietnamese goods become more and more complex. Many “strange” products with foreign origin but labeled “Made in Vietnam” in order to win buyers’ trust have been exposed in recent years.

At higher levels, some units still have “buttocks” through loudspeaker or simply process the end of many types of products with almost “whole” imported part from abroad, in order to be named as manufacturing in Vietnam. Nam, making people understand is Vietnamese goods. Until the break, brand reputation influences and trust is also increasingly mixed. Many people are now quite fluctuating about the real quality of Vietnamese goods between the “matrix” labeled with Vietnam so easily.

Or another way, some brands choose to stimulate the spirit of “buying Vietnamese goods is patriotic” to localize, acquire trust, make customers support blindly but very ambiguous about the origin amount. But because of overusing the factor of calling for Vietnamese goods, even calling for products with too “call” words has the opposite reaction.

 Vietnamese people use Vietnamese goods Is the quality scale or strategy to acquire user confidence | Tech ice tea

The bright spot is that there are still brands that abstain from pursuing the true path of truth, true quality, real commitment to rebuilding trust.

Rebuilding trust in the “red ocean”

In the midst of a fierce competition in the market and a fluctuating consumer sentiment about Vietnamese goods in some areas, the bright spot is that there are still brands that abstain from pursuing the true, real quality, orange path to make a real bond to rebuild trust.

The story of VinGroup with VinFast is an example. With reliable quality, VinFast’s market share is expanding. Or the ride-hailing market “each hundred flowers bloomed” once only now remains Grab, Be, and Gojek. In the near future, there will be more Vietnamese newcomers with the name viApp, which are expected to continue the serious brands to rebuild the belief in true quality Vietnamese goods.

 Vietnamese people use Vietnamese goods Is the quality scale or strategy to acquire user confidence | Tech ice tea

The point that is expected to be the “ace” of the viApp is to use the electronic clock to check

Similar to other tech ride-hailing apps, viApp offers 2-and-4-wheeler ride-hailing services. However, the expected point is the “ace” of the viApp is to use the electronic clock to calculate the actual route like the traditional taxi meter. This means that the viApp car will bring more benefits and benefits for both users and drivers because the application can be easily connected and customers can actively book anytime, anywhere.

For passengers, this app will provide features such as booking a ride without a destination, and thanks to an electronic meter, the trip amount is based on the actual distance traveled. In addition to opening the app to book, they can also book a car directly with the driver near them through the form of QR Code. Also with QR Code, they will have complete information about the trip and the driver.

In the short term, viApp promises a pretty good income opportunity for drivers, with only 5% of the cost per ride and a bonus of VND 15,000 each time that the customer introduces the application. Viservice expects 300,000 downloads in the first 3 months of launch, with a desired market share of 20% for customers booking through the app and 50% for customers waving traditional vehicles.

New idea, not small ambition, viApp is speculated to be backed by a “genuine” investor. Viservice side has not disclosed the identity of the investor, but confirmed that this is a domestic investor, having poured capital into a number of successful startups in Vietnam. However, the company revealed that the viApp will officially “join the battle” of the market from October 8 to.

[ Æsir Tales ]
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