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This is how Samsung breaks the boredom of TV design

The TV market is fiercely competitive

The year 2020 has passed 5 months, and it is also a terrible time for humans. The COVID-19 pandemic broke out and the whole world fell into stagnation. Governments in many countries have set up blockade policies, many companies allow employees to work at home, and schools have to temporarily close. That is the time when we need multimedia forms more than ever.

The TV market in the first quarter of 2020, despite a drop, still witnessed impressive results, with Samsung continuing to lead. The Korean electronics giant’s market share increased to a record, accounting for 32.4% of the global TV market share in terms of value, up 3.1% over the same period in 2019 and up 0.1% compared to the same period in 2019. The fourth quarter of 2019 helps Samsung maintain the throne of the world’s No. 1 TV manufacturer for 14 consecutive years. Their main rival, fellow countryman LG, also “triumphal track” with 18.7% market share (in terms of value) in the first quarter of 2020, an increase of 2.2% over the same period last year. Together, Korean TV manufacturers regained the No. 1 position from their Chinese rivals, which led the market in the third and fourth quarter of 2019.

As with the mobile phone market, there is an implicit “arms race” on the TV market. One of the most common trends is that manufacturers periodically release updates to their TVs with slightly improved picture quality, introducing some new technology with strange names. ears, or increase the screen size with reduced border size …

Be creative to avoid lagging behind

But if you just hang around those numbers, sooner or later, consumers will get bored. That’s when manufacturers have to turn to make changes in other respects – aside from the image, the next thing that catches consumers’ eye is design. We have seen a similar trend in the mobile market, when there have been quite a lot of “unique” and “strange” smartphones with the newly launched form factors, such as Samsung Galaxy Fold, Galaxy Z Flip, or Huawei Mate X.

What about the TV? Can the TV bring “unique”, “strange”, different, alternative styles? Some argue that the most important thing on TV is the screen – just big, beautiful screen, and eliminating the redundant, distracting details; TV is not like a phone, just fixed in one place, not “showing off” to anyone. Really?

Is that a TV? Or a wall picture? Why can’t both be?

Instead of pursuing the traditional style forever, enlarging the screen, reducing the bezel, and attaching it to the wall to provide a “top notch visual experience”, The Frame goes in a different direction: turning the space users live into an inspiring art gallery.

This TV, as the name implies, possesses a picture-like design, with “dynamic” borders that can easily change the color and style to suit the home of the home.

But the TV used to watch movies is normal. The “money” of The Frame is an exclusive painting library with more than 1,200 artworks on display in 38 world-famous galleries, including 68 masterpieces by Vincent van Gogh. When you turn off the screen, instead of just having a black like “your sister Rooster”, artistic masterpieces will appear and brighten up the space of your room. With Dual LED technology, which increases the contrast by up to 27% by changing the color temperature in the backlight, The Frame captures the entire work with true color!

This is how Samsung breaks the boredom of TV design | Digital toys

Not much interested in classical painting? You are a dynamic young, a genuine Instagram-er?

Or do you turn the TV vertical?

The Sero – “vertical”, in Korean – is the first TV in the world to be able to literally “roll horizontally”.

Watching regular TV or movies, horizontal screen is always a reasonable choice. But when connected to a mobile device running Android 10 or higher to mirror the screen of the device on the TV, The Sero will automatically rotate vertically or horizontally in the direction of the device on the user’s hand. Which means it will flexibly rotate vertically when you surf Instagram, Facebook, Twitter …, and horizontally when you watch Netflix, play games, or simply prefer to use your phone horizontally!

Aiming at users who consume multimedia content, The Sero is equipped with a 60W 4.1 speaker system, a subwoofer placed under the stand to create a larger echo and a deeper, thicker bass. You will be overwhelmed by the sound quality that The Sero brings.

This is how Samsung breaks the boredom of TV design | Digital toys

And what is this TV that looks like an “I”?

The Serif – the same name as a font that dates back to the mid-18th century – is simply the perfect cross between design and technology, a product that represents a unique and unique lifestyle.

The fancy design that mimics the “I” in this TV’s serif font is unlike any other TV on the market, allowing it to stand anywhere without a stand or shelf.

Just like The Frame, when not watching TV, users can take advantage of The Serif’s Ambient mode to display the time, weather forecasts, hot news of the day, or turn it into a picture frame displaying the Exclusive Bouroullec Palette content comes from renowned designer brothers Ronan & Erwan Bouroullec.

If The Frame is a fixed frame, then The Serif is a mobile picture frame. Calling it a TV is fine, though The Serif deserves to be listed as a more luxurious and trendy piece of furniture. It is surprisingly balanced and harmonious, suitable for any space and design style in the home of the homeowner.

The Frame, The Sero, and The Serif are a new generation trio of TVs in the Lifestyle TV 2020 series that has just been introduced by Samsung. All three have advanced QLED display technology, Quantum 4K processors with AI image enhancement technology, and a host of other impressive features. You can refer to the sales price of the TV in the table below.

This is how Samsung breaks the boredom of TV design | Digital toys

Reference: Samsung

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