Every month, Steam has a survey collecting configuration data of 90 million monthly active users on Steam. From the type of CPU users are using to the amount of free space on their hard drive. The survey also collected data about the language that Steam users are using and the recent results surprised many people when instead of English, Chinese is the most used language on Steam.
Specifically, the results of the Hardware and Software Survey on Steam last December showed that Chinese has suddenly increased to No. 1 with 37.8% of Steam users are using, up 14.4% compared to with the previous month. While English is considered the most popular, it has dropped to only 30.4%.
This proves that the number of Steam users who are Chinese are on the rise in recent months. According to gaming industry analyst, Daniel Ahmad reported in 2018 that Steam’s Chinese users have grown to more than 30 million and that number in 2019 could double. In part, the Chinese government’s regulations and censorship have been significantly reduced, not as strict as before, giving millions of gamers in the world’s most populous country to use Steam. rush.
Over the past four years, Chinese gamers have been rushing to use Steam to play games that the Chinese government cannot control, none other than PUBG – a game that has become a huge phenomenon in China after. when launched in 2017. In June 2018, PUBG has sold more than 50 million copies worldwide and according to Steam Spy estimates that about 50% of the players are Chinese.
However, the large number of Chinese gamers playing PUBG also brings a lot of consequences, especially the issue of hacking / cheat. Everyone knows that China is the cradle of game hacking, so the number of Chinese gamers using hacking is unavoidable, leading to the fact that PUBG developer Bluehole had to separate a separate server to game. Chinese hackers hacked / cheat in there in early 2018.
In addition, 2019 is also a year of record growth in the number of titles from China and one of them has climbed the list of best-selling games on Steam. These are Chinese Parents and RPG Scroll of Taiwu, which have achieved great success with one million copies sold per game even though the game has absolutely no English. More recently, the open-world role-playing game Sands of Salzaar from China has also become a groundbreaking hit, selling over 50,000 copies in less than a week.