In just one car show, we also see the creative mind of Japanese people: from Toyota Concept-i with artificial intelligence to Nissan’s progressive IMx Zero-Emission. As always, this event gives us the opportunity to admire the innovative, sometimes very strange, designs of the Japanese car industry.
But unique, but we should not forget: With the car design is expected to evolve much more in the next 20 years than the past 50 years, Japan is the country in the best position to solve. address new needs for connected cars, fuel economy and self-driving.
Japan became the third largest car manufacturing country in the world (after China and the United States) originating after World War II. At that time, the country was struggling to recover from war wounds, The Japanese government has encouraged the use of small cars, called “kei cars,” with the size of the engines and the size of the cars.
As a result, a series of small and ugly cars appeared. They can completely operate like normal cars and must compete with each other to win customers’ hearts. This may have set a path for the Japanese car industry to grow in the future.
Productivity is more important than it looks
The best elements of Japan’s design industry, in both architecture and consumer electronics, lie in quality and sophistication. However, refinement is not a feature of Japanese cars.
Part of this situation may blame local laws. But it is also possible that Japanese engineers do not care about aspects other than pure quality. It was not until the 1960s and 1970s that Japanese manufacturers began to shift their focus to the Western market and they found that the small, reliable and quality cars they were very good at making were very demanding. much.
They also realized that this type of technology could be adapted to accommodate larger cars of the same capacity. The Toyota Corolla is the most successful creation in this field and sold more than 44 million units, making it the best-selling car of all time.
Honda’s small Civic also deserves mention. The three meter long car certainly looked tiny when it appeared in galleries in the US in 1973. But its fuel economy right in the middle of the oil crisis helped the Honda brand stand. firmly in the largest car market in the world.
These cars were successful not because of their sleek and unique design. But because they are the culmination of the engine running smoothly. The exceptions in this era, the most prominent is the 2000GT Toyota, a coupe with impressive style. It became famous after appearing in famous movie 007.
The 2000GT has a reputation for being the first Japanese car in the world to have and that makes it a valuable classic. However, though, its appearance is much more impressive than performance.
After decades of breaking into foreign markets, Japanese designers were very interested in Western styles and came up with many unique products. Mazda’s Miata (also known as MX-5) was launched in 1989. It is considered a tribute to the light weight British sports cars, driving the rear wheels of the 1960s.
Japanese engineers analyze all the aspects that make sports cars: the way they are handled, the feeling of shifting, howls of exhaust. The result was a slightly rough pastiche, but the MX-5 became the best-selling two-seater convertible sports car of all time.
In contrast, Honda’s NSX was designed to harness the potential of Formula One cars in the 1980s – a supercar used to compete with established brands such as Ferrari and Lamborghini.
Although this car was developed with the help of Brazilian racing god, with three-time world champion, Ayrton Senna, it achieved its legendary status by becoming a public supercar. That doesn’t mean the NSX can’t be fast, even a genuine car on poor roads. But because at that time its Italian rivals were still famous for being fragile and easy to change.
The NSX is now considered the reason why supercars have to look at themselves. Owners of current Ferrari cars thank Honda whenever they admire the quality and reliability of their cars.
After this, Nissan GT-R maintained the presence of Japanese supercar. A superb hi-tech innovation that costs $ 100,000. It carries the full properties of a sports car that costs twice as much.
Environmentally friendly design
For the past twenty years, Japan’s love for technology and its willingness to integrate electronics into vehicles have led it to the pinnacle of eco-friendly vehicle design. They find a comfortable position, not as an opponent but as a pioneer.
Honda, for example, made the FCX Clarity, launched hydrogen fuel cell technology and didn’t release anything other than water. The car was launched in 2008, but customers can’t buy it. Honda only leased them to ensure the ability to recall every Clarity with the desire to research the car after they have been used for many days.
The vehicle industry is racing to bring to market cheaper fuel cells. Honda talked about a new generation of Clarity that will be available at the end of the decade, at a more common price. But this project obviously can’t compete with the most successful Japanese car in history, the Toyota Prius.
This hybrid car brings the concept of combining gasoline engines with electric power to the public. It is both affordable and reliable. Even Toyota has to admit that this car is nothing impressive and unique. But its name is so closely associated with this type of technology that many people think “Prius” is synonymous with “hybrid cars”.
More recently, Nissan’s Leaf has taken technology a step further by eliminating emissions and producing the world’s best-selling electric car. It didn’t gain the same recognition as the Prius, but it was another testament to the Japanese ability of this type of technology.
That is also why no one will be surprised if Japan becomes the main source of electric vehicles in the future.
According to CNN