On October 10, an announcement appeared on the customer service page of the JD.com platform from a unit called “Changhong Kitchen Appliance Store”. The following content:
“On October 8, more than 200,000 orders were successfully placed at a much lower price than COGS in a short time, which caused the company to lose big and is facing the risk of breaking down. delivery, can not be arranged.
Notice on the JD.com e-commerce site
The incident was later shared specifically because an agent had maliciously offered fraudulent promotional information, so the company’s Changhong electric kettles were for sale at a much lower price. October 8. Although only for sale for a short time, more than 200,000 orders have been placed by consumers, causing great losses in revenue.
Since their original selling price was 62.9 yuan (about 220,000 VND) but had been changed to 7.9 yuan (about 27,000 VND), there were even people who ordered it for 2.9 yuan (approx. 10,000 VND).
The company is currently unable to deliver goods, on the brink of bankruptcy, many employees will also face unemployment. Business representatives said that they had now reported the incident to relevant departments. However, the company first wants those who ordered Changhong to cancel their orders.
Currently in this unit’s booth only oven products are for sale.
One user shared that they bought an electric kettle for just 3.8 yuan.
However, the relevant information shows that although this store is called “Changhong Kitchen Appliance”, looks like the official store of Changhong Group, the fact that the registration documents show that this shop is only is a distributor of the brand, not an official store. This company was established on February 18, 2014, with a registered capital of 3 million RMB and has 37 employees.
The company representative also did not share details about the “gaps” in his business and marketing activities, causing the promotion to be seriously mispriced.
At the moment, it is still unclear whether the company will actually go bankrupt. However, asking consumers to refund money and claiming not to recognize the promotional event is valid, and unable to ship orders, has made Chinese netizens excited. The keyword related to the incident took second place on Weibo, with more than 200 million people participating in the discussion.
Most people believe it is difficult to expect consumers to return a product. Some people also suspect that this is a mistake in the company’s own listing, so businesses must take responsibility and should not expect people to sympathize.
“Before the event took place, the operator had to censor heavily, how could this happen so easily?”, one user commented.
Many netizens said that the whole event lasted from 6 hours to 8 hours, it is impossible for the operation team to not detect any problems during this time.
Technical errors arise causing many e-commerce products to be sold at super cheap prices, even at 0 VND.
In the past, similar failures were not uncommon. One of the most famous cases was on the Pinduoduo platform in January 2019, when users discovered a vulnerability that allowed users to pay just 4 dime to receive 100 yuan for recharging. This incident cost the Pinduoduo platform more than 10 million yuan in damage.
A similar case also falls to Tencent giant. During the 2018 New Year, Tencent launched a discount top-up campaign, but due to server background data crashing, some users have to pay a discount of 18 yuan when recharging with only 0.2 deduction. bad. At the time, this vulnerability had attracted 390,000 users to participate. Tencent later announced that this was the company’s fault, so it would respect all these irregular orders without deduction. The damage ended up more than 50 million yuan, but in return the company has won much praise from netizens.
Other small incidents have popped up on Chinese online commerce platforms, like the fact that the Suning Tesco multi-function cookware, priced at 1,080 yuan, sold for 28.5 yuan, or the TF lipsticks sold. for 0 dong.
It can be seen that the e-commerce floors still have many bugs, causing many parties to take advantage of the loopholes to pay off. However, with the store’s story above, many people believe that consumers are not at fault and that businesses should be responsible for their actions, because this is clearly a problem in marketing activities. E-commerce platforms are also expected to strengthen monitoring of businesses so that they comply with purchase and sale contracts and on-time delivery.