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The animated brands capture the hearts of audiences from screens to souvenirs or real-life stationery!

Doraemon

Doraemon is a manga series that was first released to readers by Fujiko F. Fujio in 1969 and later evolved into anime franchises, movies, and other popular products. The main story of the film revolves around the friendship of Doraemon – Nobita – Shizuka – Gian – Suneo and the frequent troubles with Nobita, causing Doraemon to “headache” solving. Not only attractive, intimate content, creating cute characters that “cut the heart” of viewers, Doraemon also brings deep meaningful lessons about friendship and family.


The story of Doraemon robot cat and journey with friends has long been an attractive spiritual food and associated with childhood for generations. From comic book sites to anime cartoons, Doraemon became a childhood icon loved by everyone and began to become a brand appearing around every corner of life from souvenirs, on packaging. familiar products to school tools and stationery, …

The animated brands capture the hearts of audiences from screens to souvenirs or real life stationery | GameK
The animated brands capture the hearts of audiences from screens to souvenirs or real life stationery | GameK

Hello Kitty

Hello Kitty is a fictional character designed by Yuko Shimizu and first introduced to the public by the Japanese company Sanrio in 1974. Hello Kitty is the product of the kawaii (cute) culture in culture. Japanese cinema, shaped like a cat with no tail with a red bow on her head. Because of the lovely cuteness that Hello Kitty receives a passionate love from millions of fans around the world and is estimated to bring Sanrio company over $ 1 billion USD each year.

The animated brands capture the hearts of audiences from screens to souvenirs or real life stationery | GameK


Hello Kitty appears on many diverse products from school supplies or amusement parks for children, especially girls; to fashion accessories and many other high-end items with a wider variety of subjects. In addition, the Hello Kitty animated series was also introduced to child audiences. The special thing is that Hello Kitty is actually not a cat. She has never been described as walking on all fours and she even has a pet cat named Charmmy Kitty.

Gudetama

Besides Hello Kitty, the company specializing in producing Sanrio characters also released another famous character, Gudetama. Gudetama is made up of its name from the combination of two Japanese words, lazy and egg. Since its first time in 2013, Gudetama has quickly gained the public’s attention and has become Sanrio’s most famous product, behind only Hello Kitty. Gudetama later began appearing on many commercial products, animated shows and series.

The animated brands capture the hearts of audiences from screens to souvenirs or real life stationery | GameK
The animated brands capture the hearts of audiences from screens to souvenirs or real life stationery | GameK


Sumikkogurashi and the movie “Sumikkogurashi: The Movie / Sumikkogurashi: The Maze of Dragons”

Japan is famous for being the source of new and unique cultural waves. In particular, the “kawaii” culture – the wave of “adorable” food is one of the culinary trends that dominate not only Japanese society but also spread to Taiwan and Southeast Asia. In it, the passionate characters like Sumikkogurashi from San-X company also captured the hearts of the audience.

The animated brands capture the hearts of audiences from screens to souvenirs or real life stationery | GameK
The animated brands capture the hearts of audiences from screens to souvenirs or real life stationery | GameK

Opening the big screen this year, audiences will see the adventure of the lovable “gang” Sumikkogurashi in the movie that has become a box office phenomenon in Japan and Taiwan – “Sumikkogurashi: The Maze Guild”.

The animated brands capture the hearts of audiences from screens to souvenirs or real life stationery | GameK

The poster for the movie “Sumikkogurashi: The Maze Society”

“Sumikkogurashi” in Japanese means “life in the corner”, describes characters who are somewhat innocent and enjoy a quiet and lonely life in small corners. With each character’s own personality, Shirokuma is cool, Penguin? lack of confidence, Tonkatsu represents the remaining things, Neko is shy and the Tokage always contains secrets, … Sumikkogurashi’s “gang” Sumikkogurashi has received sympathy from many fans around the world. The world has sold more than 2.6 million copies of the book and has more than 319 thousand followers on Twitter fanpage.

The animated brands capture the hearts of audiences from screens to souvenirs or real life stationery | GameK

Sumikkogurash are characters who love living alone in their little corners


This time, cute characters that are loved by the audience like Shirokuma, Penguin ?, Tonkatsu, Neko and Tokage will have their own journey as they adventure into the magical book pages at a cafe. Shirokuma becomes the match-selling girl who hates the cold. The Tokage becomes a mermaid. Penguin? go find yourself in “Arab Night”. Tonkatsu becomes the little red riding hood that wants to be eaten. And Neko becomes a shy “Momotaro” …

The animated brands capture the hearts of audiences from screens to souvenirs or real life stationery | GameK


As one of the most popular figures today, Sumikkogurashi is among the top 5 most beloved children’s characters in Japan in 2018 and won the Grand Prix at the Japan Character Awards in 2019. To celebrate the 7th anniversary of its founding Sumikkogurashi, “Sumikkogurashi: The Movie” has been released, marking a milestone as characters are stepping from the book page to the big screen. After causing a fever with Japanese audiences and grossing 1.4 billion yen), the film also became the hegemon of the Taiwan box office in July 2020.

“SUMIKKOGURASHI: THE MOVIE / SUMIKKOGURASHI: CRAZY MOVIE” Officially premiered in theaters across the country from Friday 08.01.2021. The film is for audiences of all ages.

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