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Personal assistant job for the super rich: Every day ‘shopping tiredly’ at the most luxurious shops

As a super rich person, you don’t need to worry about things like celebrating your 15th wedding anniversary, at least if you’re a member of Insignia. This is the name of a support service for extremely wealthy individuals founded in Europe in 1996. Last year, the company opened a new office in New York to better serve customers in the US .

Richard Lewis, president of the US-based Insignia, said their customers use the service primarily to book travel trips. However, the company’s personal assistant team can meet any customer requirements.

Here is a typical day for Jennifer, one of the personal assistants working at the Insignia office in New York:

Jennifer woke up at 7 am and left home at 8 am. If she ate breakfast before work, she would have a light breakfast with Greek yogurt and bananas.

The commute time to Jennifer’s office is 30 minutes or sometimes more.

Jennifer and colleagues at the office.

Although the work requires to be in the office from 9 am, Jennifer always arrives at 8:30 and start the day by checking email and drinking coffee.

Jennifer’s first order of the day was to go to Cartier high-end boutique to buy a gift. The transaction takes place in Cartier’s VIP room, an area reserved for those who want to view and shop privately.

Personal assistant job for the super rich Every day shopping tiredly at the most luxurious shops | Khám phá

Some expensive products inside Cartier.


Here, Jennifer bought a very sophisticated watch, a gift to celebrate the wedding anniversary of the 15th guest for his wife. Later, she went to the luxurious Polo Bar restaurant to confirm her reservation that night. Jennifer’s guest noted that he wanted to set up a round table with ample space around and away from places like the kitchen or the entrance.

Personal assistant job for the super rich Every day shopping tiredly at the most luxurious shops | Khám phá

Polo Bar is the most luxurious restaurant in New York.


Finished work at the Polo Bar, Jennifer returned to the office. On the way home, she bought a Starbucks coffee to stay awake. Her next task is to find out about “the most famous ski resort in Japan” for an upcoming trip by an Insignia member.

Japan’s largest resort is Niseko, an area on the island of Hokkaido (the northernmost and second largest island of Japan) famous for the quality of snow during the winter. This place has been completed with many high-class bungalows, some famous luxury hotel brands also plan to build facilities here.

Personal assistant job for the super rich Every day shopping tiredly at the most luxurious shops | Khám phá

Coffee helps her maintain sanity.


Jennifer’s next move was to the high-end fashion store Bergdorf to buy a jacket for the other guest to wear on a trip to Japan. She chose a fur coat for $ 4,000. After that, Jennifer transferred the jacket and watch to a reputable shipping unit to deliver to customers.

By early afternoon, she returned to the office. A meeting with other personal assistants and team members is about to discuss some issues. The personal assistant team of Insignia very often organizes such meetings to best meet customer requirements.

After the meeting, Jennifer changed into more formal attire and went to the Plaza Hotel for a personal member event which took place from 7:30 pm to 9:30 pm. She was there to make sure the customer event went smoothly.

Every year, Insignia organizes periodic events to honor outstanding individuals. One of the top evaluation criteria is the ability to solve unexpected situations.

Personal assistant job for the super rich Every day shopping tiredly at the most luxurious shops | Khám phá

After the event, Jennifer returned home at 10:30 pm.


In fact, Jennifer doesn’t come home so late every day. If there was no evening event, she would have gone home earlier, between 6:30 pm and 7:30 pm. Usually, one day she handles 3 to 4 customer requests.

For members at the US headquarters, it’s not uncommon for them to receive emergency calls at midnight. Jennifer said: “I was called at 3am, about 3 or 4 times a week because of the time zone difference when customers were traveling abroad”.

[ Æsir Tales ]
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