In 2020, in addition to the trend that has become familiar such as folding screen smartphones or the idea of a smartphone to change shape, a story predicted by analysts will soon become a new trend, which is the removal of Apple. charger and headphones from the iPhone case.
Although it has been dissected quite a lot by analysts, but clearly Apple always cleverly put the user and the technology world in the “already done” position. Not to mention, Apple’s move will certainly create a premise for other companies to learn and build a new trend like when Apple removed the 3.5mm jack.
It can be seen that Apple, although not a pioneer in new technology, is a leader and creates new trends. Apple has done this many times in the past.
Apple kicked off the trend of removing 3.5mm headphone jacks since the iPhone 7
When the iPhone 7 debuted, very few people accepted that Apple dropped the 3.5mm headphone jack. Users are already used to the experience of wearing wired headphones and connecting via the 3.5mm port, so the lack of it makes them feel difficult when listening to music.
According to Apple’s explanation, the removal of the 3.5mm headphone jack helps optimize the component layout space, allowing the company to integrate the new camera module and increase the battery capacity while ensuring the thinness of the device. Iphone. In addition, Apple also gives the reason that, removing the 3.5mm headphone jack helps increase the water and dust resistance for the device.
But from the perspective of experts, Apple’s move is essentially another purpose, which is to boost sales of the new line of Airpods wireless headphones at that time.
Not only that, when Apple’s strategy began to be successful, it was also when competitors such as Samsung or Chinese smartphone companies such as Xiaomi, Huawei, … took that as a basis to “learn”. Although, these companies used to “disparage”, mocking Apple at that time.
For example, the Galaxy Note 10 and Note 10+ series have removed the 3.5mm jack and Samsung also offers the same “excuses” as Apple. Or before that, the HTC U11, Xiaomi Mi 6, even the Pixel 2 and Pixel 2 XL series of Google did not have a 3.5mm port. All brands have their own reasons related to the best design and layout of components, but the technology world and users understand that it is not a coincidence.
Strangely enough, the “lonely” path seemed that only Apple dared to step in now “crowded” with other firms following.
One morning in 2017, Apple “gave birth” to the trend of rabbit ears
On September 12, 2017, Apple officially launched the iPhone X, one of the earliest phones with a notch on the market. Of course the iPhone X is not the “pioneer” because the Essential Phone is the first smartphone with a notch. But interestingly, the iPhone X is the smartphone that ushered in the rabbit ears trend that made headlines a few years ago.
Entering 2018, the “rabbit ears” trend begins to bloom. Nearly all Android smartphone manufacturers from Xiaomi, Huawei, Oppo,… to Samsung, LG and Google are bringing this design to their smartphones. They later improved on and narrowed rabbit ears or switched to water drop or perforated variations.
More interesting than these companies have jokingly “mocking” Apple’s rabbit ears. Samsung even made a piece advertisement “Ruffled” Apple through the strange family hair image. Or then Xiaomi with the Mi 9T promotional video also implicitly disparages the rabbit ear design.
Despite criticism from customers and competitors, iPhone X is still the best-selling product in the world in 2018.
Perhaps proving the fact by the soaring sales and the “accepting attitude” of customers to Apple has helped Android smartphone manufacturers to be confident enough to come up with similar designs without worrying about being opposed, up judgment. Because Apple is the company that “took the lead” for all their worries.
However, experts and many users believe that the fact that Android smartphone makers “copy” the design of the rabbit ears has created an ugly precedent and discourages creativity in the technology world.
In the future, Apple will also be honored as the company that initiates the trend of removing the charger from the case
It has been nearly 3 years since Apple created the new rabbit ear trend, the changes to the iPhone line after that are only very small and do not surprise users. Most of the changes revolve around the grip design, camera cluster and rabbit ears size.
But by 2020, Apple once again surprised consumers by leaving the charger and earphones included. As a result, users only receive the device and the included charger cord. Not surprisingly, every tip of public opinion is directed at Apple and thinks it is too greedy.
Removing accessories helps to save space and protect the environment, Apple explains. However, many people believe that Apple is essentially just trying to cut production costs when the iPhone 12 is the first device to integrate Apple’s 5G module. Above all, cutting these two accessories is a way for Apple to try to keep prices from being too high and boost accessory sales.
But on the other hand, the removal of the charger and the bundled headset may be a typical Apple tactic to set a new technology trend, like the way Apple did with the 3.5mm jack on the iPhone 7 and later. The notch on the iPhone X.
For very “convincing” reasons, users will certainly not be too harsh with Apple’s decision to remove the other two accessories. Even they have gradually become accustomed to “following” Apple’s change and learning to adapt to it. Even without the included charger, users now have a lot of third-party options, even wireless charging.
Imagine if one day Apple removes the Lightning port, not including a charger is a way to help customers get used to using USB-C charging accessories, which are quite popular in the market and reduce the number of owner charger.
According to recent information, Samsung is likely to follow on the heels of Apple to cut the charger and earphones included on the flagship Galaxy S21 series. But when Samsung hasn’t done this yet, the Chinese firms have gone ahead.
Xiaomi has just launched the Mi 11 series. In addition to the already familiar high-end specifications, the technology world was even more surprised when Xiaomi launched two retail versions, one is “free included” charger and the other is not included charger. Both have the same selling price. That means users have the choice of “environmental protection” or not if they have at least one fast charger in hand.
Apple may be a pioneer in many trends, but perhaps not the company mentally enough to help customers not be “shocked” by the unexpected changes.
Either way, it wouldn’t be surprising if other Chinese smartphone makers followed suit at some point next year.