While the Chinese media is indifferent to Apple’s new iPhone 12, its users don’t think so. An estimated 2.3 million Chinese consumers have ordered the US tech giant’s new devices on China’s major e-commerce sites.
Particularly at 10:00 a.m. on Friday, more than 1.5 million people registered to order the new iPhone 12 on Apple’s official store at JD.com, one of the largest e-commerce sites in China. National. According to information from the company, the standard iPhone 12 has more than 737,000 people ordered, while the iPhone 12 Pro has more than 390,000 people.
Also at Suning.com, a major online retailer in China, as of 12:30 pm, there were more than 814,000 orders for the iPhone 12 series, led by the iPhone 12 and iPhone 12 Pro. At Suning.com, only successful subscribers are allowed to purchase these devices when it is on sale. Even so, the person who ordered may not be able to buy if the stock is out of stock.
The warm reception of Chinese users is a surprise compared to the responses on popular Chinese social networks.
“See iPhone 12 configuration and buy out“One Weibo user said last week. Meanwhile many others are annoyed about the lack of bulbs in new containers.”Not having headphones is fine … but removing the charger is too much … It’s like telling me to eat without using chopsticks“Another user said.
Announcing the sale of new iPhone 12 on the e-commerce site Tmall
Pre-orders were also made on other e-commerce platforms including Alibaba’s Tmall and Pinduoduo, but the two did not reveal the number.
While the number of buyers continues to increase, not all of this will necessarily translate into direct sales because buyers don’t have to pay immediately. Ordering this will allow them to receive instant notifications as soon as new iPhones are available.
In recent years, China has become more and more important to Apple, despite the fierce competition from domestic rivals Huawei and Xiaomi. In the second quarter, Huawei accounted for 46% of smartphone sales in China while Apple accounted for 9%.
However, analysts say Apple will soon take up more market share from Huawei as it is losing access to American technology, including US-made chips as well as real technology. of their own design chips.
Eric Tseng, chief executive of semiconductor market analysis firm Isaiah Capital & Research, said that with its product diversification strategy, Apple could reach more new users through a variety of prices. Apple is forecasted to gain 15-20% market share from Huawei by 2021 if the Chinese technology company continues to face pressure from the US.
Refer to SCMP