Sony once held some of the most valuable brands in technology. The company invented the legendary Walkman portable music player. It was also one of the first digital camera companies with the Cyber-shot line to emerge in 1996. However, Sony failed to make the transition to mobile phones, despite a start. impressively.
Sony previously partnered 50/50 with Ericsson – both trying to popularize the Sony brand on the mobile market. This has brought them to devices like the Sony Ericsson W800, featuring the striking Walkman.
Not only that, it also has a Walkman logo print button used to launch the music player, can handle MP3 and AAC files. This is still considered an impressive feat when the W800 was launched in 2005. However, this is not the only music-focused phone that year. Motorola ROKR E1, the first phone with iTunes, was the main rival of the W800.
Both show the difference in market approach between Sony Ericsson and the Apple – Motorola alliance. Sony Ericsson offers you 512 MB Memory Stick, USB cable and Disc2Phone software. You buy your music from the store, rip it and transfer it to your phone.
Motorola, by contrast, wants you to listen to music from your iTunes collection – the iTunes Store opened a few years earlier and supports iPod.
There is no limit to the number of songs you can download on your phone, the W800 has a clear advantage over Motorola (ROKR E1 is limited to 500 songs). The 512 MB card that comes in the box can hold quite a lot of music, but you can buy a memory card up to 2GB – containing on average more than 700 songs (assuming 128Kbps files). Even so, it lacks stereo speakers and doesn’t have a standard audio jack (Moto has a 2.5mm jack).
As a big name in audio hardware and the owner of Sony Music (actually a 50/50 partner of Sony BMG in 2005), the Japanese giant was perfectly positioned to dominate the market. mobile music.
The Walkman phone is half the plan, an online music store will be the other half, but that never comes true. And ripping CDs and transferring songs to your phone will always be incomparable to digital downloads.
We will also look at the Sony Ericsson K750. Basically both machines are quite similar. The biggest difference between the two is the brand. Instead of focusing on music, the K750 focuses on filming.
It has the same 2MP camera module with a slightly different setup on the back. There is a slider that protects the lens and automatically launches the camera application when you slide it out (W800 has a smaller lens cap, activated by a switch on the back).
K750 is designed to look like a Sony digital camera, but not using the Cyber-shot brand, until the K800 Sony successor has just started using it.
K750 only comes with a 64 MB memory card and the button above the joystick opens the multitasking menu instead of the music player. It supports MP3 and AAC, just like the W800. Both have a camera key on the side.
Why has Sony Ericsson released two almost identical phones? Obviously, it’s a marketing game – the W800 has attracted Walkman, K750 owners to those who use Cyber-shot cameras (though the lack of branding might have lost some effect). .
You would think it would be better to create a “super phone,” with a Cyber-shot camera, a Walkman player, a Trinitron screen, and even Sony itself seems to agree.
The latest Xperia 1 has many features associated with the Sony brand, looking at the press documents you will see everything from the Bravia brand to consumers, to professional brands like the Master reference screen. and Alpha camera.
But we are talking about Sony Ericsson W800, K750 and brand value. The Sony Ericsson Q4 2005 report confirmed the Walkman-branded phones were the highlight of the year and said the company had shipped 3 million units.
Both phones have become one of Sony’s best-selling phones, with about 15 million sold. Help bring Sony brand to a new level in the mobile market. However, it seems that Sony’s branding is not really good later, when the Xperia phones gradually lost their footing …