Smartphone has become the main camera for many people. In fact, their cameras have evolved a lot in the past. Every time the image and video quality of smartphones is improved, there is the contribution of both software and hardware. In particular, some manufacturers still prefer to rely on professional camera brands to ensure the quality of their smartphone camera. Xiaomi may also do this for its smartphones in the future.
Will Xiaomi really partner with a camera brand?
Since Huawei P9, Huawei has partnered with Leica to improve the camera’s optical system. In addition, Motorola has also cooperated with Hasselblad to launch Moto Mod for their smartphone camera. Nokia also works with Zeiss. And now, Xiaomi has shown its intention to partner with a camera brand in the future.
Xiaomi will cooperate with Canon, Hasselblad, Nikon …?
The information Xiaomi will partner with a camera manufacturer comes from a survey of them on Weibo. In the survey, users were asked about which camera brand they want Xiaomi to work with. Xiaomi offers options including Canon, Nikon, Hasselblad and “No need”. The survey received more than 4,000 votes with the winning result being Hasselblad – a company that has been repeatedly awarded the world’s best camera.
Hasselblad won the Xiaomi survey
Of course, Hasselblad’s victory in this survey does not mean that Xiaomi will certainly cooperate with them. However, it shows the Chinese manufacturers’ interest in improving the quality of cameras on their smartphones or at least getting the certification of some reputable companies in the industry.
This will be similar to Huawei and Leica for many years now. According to you, in the end Xiaomi Is it really working with a camera manufacturer?