Over many years of lack of innovation, foldable technology and two screens are promising to open a whole new chapter for smartphones. In 2019, Samsung, Huawei and Lenovo simultaneously launched phones that could encapsulate the tablet screen inside the smartphone body. Slightly more impressive, LG and Microsoft lifted the dual-screen vision, still expanding the space but with the connecting bezel in the middle, separating the space into two halves.
Still different, it’s clear that these big companies are looking to change the way people interact with smartphones. And they are all using Android as their only creative hub. Unfortunately, until now, the boss of Android is still completely indifferent to the new trend.
As the owner of Android, but Google has not made any move to promote a new experience.
Take a look at all the new phones and you will quickly realize the failure of Google. It’s been more than a year since the Galaxy Fold and Mate X were announced, the owner of Android has yet to make any OS-level improvements to support foldable / dual-screen displays. Samsung is having to come up with its own solutions under the name App Continuity.
Notably, Google’s rival Microsoft even announced a complete SDK (software development package), shaping a clear vision of the new smartphone experience, providing many tools for Developers can easily bring applications to Surface Duo. The SDK also includes an emulator so that developers can “test” a new smartphone experience.
Google has no similar solution. In other words, Google doesn’t care about the past. In the past, Google has allowed Android manufacturers themselves to outperform important features. For example, in 2013, Samsung became the first name to unveil its multi-screen split-screen feature when it debuted the NotePro, which was 12.2 inches in size.
It wasn’t until 3 years later that Google brought this feature to the main Android. But by then, the Android tablet had fallen before the iPad. Software developers are completely indifferent to the big-screen Android experience, though the operating system still dominates the smartphone absolutely. Until now, the iPad is still the market leader, Amazon is the second only thanks to selling low-cost Android tablets, Google has long not released a new tablet.
This worst case scenario could be replicated with a folding / dual smartphone. The recent launch of Chromium-based Edge shows that Microsoft is still willing to turn Google’s platform into its own platform, ousting Google services as a springboard for Microsoft applications (Office, Outlook, Skype …) The launch of an SDK on Android shows that, after the failures with Nokia X Platform and Cyanogen, Microsoft has not abandoned the dream of “bending” Android according to its own vision.
Unlike previous times, this time Microsoft is ahead of Google at the right time to transfer, between old smartphone designs and folding / dual screen designs are extremely new. At unbelievably high prices, folding / dual-screen smartphones require the highest level of software quality. Google has no solution to meet this requirement. And another software giant is poised to replace Android’s boss.