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LG changed the strategy to reach the smartphone market, but will it succeed or continue to “die”?

LG has decided to sell G-series and V-series smartphones in Korea and a number of overseas markets.

A few years ago, LG often had a headache and struggled to name the G and V series. However, industry experts said that LG’s strategy is quite confusing when the purpose of These two smartphones are not clear.

Follow BusinessKorea, LG has prepared the V60 ThinQ model for the international market and G9 ThinQ for the domestic market. Both of these flagship models are expected to launch in the first half of this year. The first model is expected to be released at MWC 2020. However due to fears of disease, LG has been forced to change its launch plan at MWC 2020 and is expected to launch this product in each country depending on the situation. .

LG representative stated in a meeting on January 30: “We will aggressively advertise high-end products in North America and Europe. Because these are the places where 5G networks are starting to begin. We will increase the size of our sales by releasing new products. 5G model at reasonable prices “.

Both LG V60 and G9 ThinQ models are expected to feature dual displays. But the V60 ThinQ will be powered by Snapdragon 865 and G9 is Snapdragon 7xx, one step below the Snapdragon 865.

However, the overseas V-series release strategy, especially the G-series in the Korean market, is in stark contrast to LG’s previous release strategy in 2019. In the second half of 2019, LG has launched the V50S ThinQ (5G) exclusively for the Korean market and the G8X ThinQ (LTE) for overseas markets.

This is not the first time, the “identity” of the G and V series has changed. In a press conference in May 2018, LG said it would distinguish the G and V lines with LCD (G series) and OLED (V series) displays.

LG changed the strategy to reach the smartphone market but will it succeed or continue to die | ICT News

Then in February 2019, LG re-directed the G-series to support 4G LTE network while the V-series will support 5G network. Or like the dual screen originally only applied to the V series but now will also appear on the G series.

This sudden change by LG will undoubtedly make it more difficult for the Korean electronics company because it is difficult for users to identify which smartphone they need. This may be one of the reasons why LG’s mobile phone sales remain flat after many years.

Even in financial report In the latest, LG’s mobile division lost about $ 858 million in 2019, just behind the screen business.

Refer to Businesskorea

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