On the morning of January 1, 2021, Huawei Game Center suddenly announced the suspension of cooperation with Tencent Games and Tencent’s series of games, including Glory of the King, Peace Elite (known for version in Vietnam, Lien Quan Mobile and PUBG Mobile) has disappeared on this platform.
The official announcement indicated that Tencent Games unilaterally made major changes at 17:57 on December 31, 2020, greatly hindering the continued cooperation between the two sides. After assessing the legal issues, Huawei Game Center removed all games of leading Chinese publisher in accordance with the relevant requirements of Tencent’s unilateral cooperation and “Huawei deeply regrets this. “.
In the early afternoon of January 1, Tencent Games responded that Huawei’s mobile games platform and its “Mobile Game Promotion Project Agreement” could not be extended as intended, leading Tencent Games-related products were suddenly removed earlier this morning. Tencent Games is actively contacting and negotiating with Huawei’s mobile gaming platform to recover as soon as possible.
Huawei Game Center said it admires Tencent Games’ achievements in the industry and its absolute position in the market. Although they disagree, they also understand Tencent’s requests based on this. Thanks to Tencent Games for the support!
“I hope that the two sides will have the opportunity to work together again in the future to provide high quality game content services to the majority of Huawei users,” the Huawei representative also quickly responded, But it seems that this bilateral disagreement will be difficult to reach consensus in the short term.
In fact, the conflict between mobile game developers and platform providers has existed for a long time, especially in the share of commissions of games / apps.
According to the share of multimodal services in the app market published on the Huawei Developer Alliance website, Huawei collects 30% for paid game apps and 50% on in-game purchases. play. In addition, other Android mobile phone makers such as Xiaomi and OV also have a 50% share. Meanwhile, Google and Apple were previously consistent at 30% and are moving down 15% for certain developers following the August clamor.
In other words, a large portion of user deposits in the game will first go to the pocket of the mobile phone manufacturer, which will then be divided among the publishers, operators, and developers. In fact, platforms have always “under the grip” and become the biggest beneficiaries of games, while the developer profits are minimal. This one-sided division of dependence has made the conflict between the two sides increasingly piling up.
Before Huawei completely removed Tencent’s games, the most recent conflict between mobile game developers and distributors occurred in September. Both Mihayu and Lilith’s projects were The Original God. , World Awakening (Nguyen Than, Van Quoc Giac Tinh) is not available for Huawei Game Center and Xiaomi Game Center. The main cause of the case was disagreement about the division of commissions.
Previously, Epic Games and Apple also dragged each other to court in August 2020. When Epic Games launched the direct payment system in Fortnite, Apple quickly removed the game from the App Store, which violated the rules on the platform.
Faced with the lawsuit, Apple also decided to take a stance and filed against Epic Games, suing Epic Games for violating its contract with the iOS app store and accusing the illicit profit of causing profound interference in relationship between Apple and customers. Currently, the legal battle between Epic Games and Apple is still underway.
It is not difficult to see more and more game developers “rising up”, expressing the attitude “game developers in the world have struggled with distribution channel business for a long time”, from Epic Games against Apple, to the defeat of The Original God on the Xiaomi and Huawei app stores.
Tencent’s removal of Tencent’s games is not the first time that the conflict has intensified, and it will not be the last. But it proves the problem, it’s time to consider the rules of the market between mobile game developers and distributors.