Launched on October 22, Mate40 Pro holding a role will be the last smartphone to be allowed to use the Kirin chip designed by Huawei itself. After the Mate40 Pro, Huawei’s fate is still uncertain: the Chinese manufacturer is currently only licensed to buy chips from AMD and Intel, two companies that have not produced AMD chips or mobile chips for a long time. .
But although it may be Huawei’s “goodbye”, the Mate40 Pro retains a special position: the king of DxOMark photo quality rankings. Over the past three years, Huawei’s Mate and P series models that keep coming out are topping the chart. Apparently, this controversial score has become Huawei’s most effective weapon in the media front: at the launch of a new product, Huawei simply announced DxOMark in lieu of a public statement that Our phones have image quality that surpasses all other brands “.
For so long, DxOMark is Huawei’s “home turf”, Huawei’s advertising tool in the fight against Apple and Samsung.
Just like that, Huawei and DxOMark become a familiar pair of cards in each season at the beginning, the beginning of the year and the end of the year. At times, another phone company may rise to the same level or even surpass Huawei, but the new Mate and P launch will surely take the lead. This scenario is still repeated this year: the P40 Pro, released in March, scored 128 points, immediately reaching the top spot in DxOMark’s rankings. In August, Huawei was overtaken by Xiaomi when Mi 10 Ultra scored 130, but only 2 months later, Mate 40 Pro revenge with the score 136.
But sure, things will have to change with the next generation of Huawei flagship. For many years, the quality of photos taken in general and Huawei’s DxO scores in particular was largely determined by the Kirin chip, more specifically in signal processing (ISP) and AI optimization algorithms. With Huawei losing the ability to use its own design chips and even now it’s not known which chips will be used for smartphones in the future, the final processing of digital photos will be forced to change.
Faced with the uncertain future, Huawei has taken an unprecedented move: “ignoring” DxOMark during the launch of the Mate40 and Mate40 Pro. Yes, a number addict, addict comparing himself to Apple and Samsung, has overlooked the number once considered a testament to the quality of photos taken.
With the Mate40, the impossible happened: Huawei is no longer showing off DxOMark scores.
Before Huawei, the other big players have been cold to DxOMark for a long time. Once a brand that contributed to DxO’s global popularity when using this score to “show off” the first Pixel, Google in the past three years has not had the slightest hint of scores of new generations of Pixel. Apple only “showed” DxO once in 2017, even though Samsung used to consider DxO as its pride, it has “ignored”. Even the DxO score of the Galaxy Note20 Ultra is even lower than the S20 Ultra.
What caused this paradox? The answer is because, DxOMark both scores and provides consulting services to help manufacturers … raise points. The fact that Samsung doesn’t pay much attention to DxOMark scores is a sign that Samsung may no longer hire consulting services from DxOMark.
In other words, Samsung is no longer interested in the concept of “beautiful photos” decided by a company for the whole market. The changes from the S20 Ultra to the Note20 Ultra will undoubtedly be “better” in the eyes of Samsung – simply the newer Note, and the price of the Note higher than the S. Unfortunately, the “better” concept of Samsung is no longer the concept laid out by DxO.
In the first season at the end of the year, only Xiaomi was the only name in the top 5 to “show off” photo points.
This is probably also the problem that makes the whole market gradually cold DxOMark, regardless of the marketing power that this number brings to manufacturers. In the top five worlds, each name has a different vision – even the “old like the earth” bokeh is done differently when the dual lens user, the ToF user, the magic user math … The number of cameras, lenses, and AI features is not the same. Applying the same number to evaluate all camera phones on the market is both an impossible task and… meaningless.
During the top smartphone season at the end of 2019, only Xiaomi was to show off DxOMark for the Mi 10 Ultra. Google, Samsung, Apple and now even Huawei have all ignored the pixel taken when launching the trump cards for the most fertile shopping season of the year. It is these big guys that make the name “DxOMark” a globally known index, but they may well be the reason DxO is forgotten. It is also perfectly reasonable: after all, who brings beauty associated with a number?