Last night, during the launch of the fanless new MacBook AIr using the M1 chip, Apple declared it “98% faster than personal laptops”.
More specifically, Apple has claimed that the new MacBook Air uses a custom M1 chip based on its ARM architecture that is 98% faster than all personal laptops sold this year.
The new MacBook Air uses a self-developed M1 chip, priced from $ 999.
Usually, when a company makes such a claim, it publishes benchmarks, performance tests, or actual details of what they base on that marketing claim. This is to prevent users from misunderstanding as well as touching competitor manufacturers.
Apple’s website subsequently re-presented the statement by stating: “The M1 is faster than the chip in 98% of personal laptops sold in the past year”. The site also includes a detailed note that says: “Test conducted by Apple in October 2020 using a pre-production 13-inch MacBook Pro system with an Apple M1 chip and 16GB of RAM. Performance is measured using benchmarks selected by industry standards. PC configuration from publicly available sales data for the past 12 months. Performance tests are conducted using specific computer systems and reflect the approximate performance of a MacBook Pro. “