Many people say that they prefer a compact smartphone with a comfortable one-hand-holding experience, a compact body and high portability.
The launch of the iPhone 12 mini satisfies this “heartbeat”. The ultimate one-hand holding experience, the compact body and the portability that can be said to be “impeccable”, it seems to be the exemplary image in the hearts of the small screen phone fanatics .
But is this really a niche market that is still open for Apple to explore, or is it just “flowers in the mirror, the moon under water”, because the chants of “longtime small screens” turn out to be echoes from a sad past.
Small screen phone’s past and present
In fact, the concept of a small screen phone is a “phony” concept. What a lot of people don’t know is that what we’re discussing, the iPhone 12 mini, actually belongs to the big screen cell phone. Because anyone who has gone through the era of feature phones knows that back then the screen of a cell phone was like the picture below. Which means that 2.4 inches is considered a big screen, and the 3-inch screen is simply the big screen among the big ones.
These are really small screen phones, not iPhones.
When the original iPhone was released, a very notable point was that it cut off the entire physical keyboard and left most of the space for the large 3.5-inch screen, allowing for display and touch areas of the screen. image is about double that of a 2.4-inch phone.
And to highlight the advantages of the big screen, Steve Jobs also focused on promoting how the “big screen iPhone” will provide an excellent experience and the experience of a “screen cell phone”. how small “will be left behind.
One of the main selling points of the original 3.5-inch iPhone was the larger screen size than other cell phones, for an immersive viewing and browsing experience.
Market data is the best benchmark for product testing, and cell phone sales data over the coming years confirm that large screen cell phones are indeed popular with consumers. Although many people think that cutting the physical buttons to expand the screen is an extremely stupid decision, but after buying the 3.5-inch iPhone and experiencing the feeling of new use, they have never Now I want to go back to those small screen phones with physical keyboards.
And realizing that “big screen” could provide a better experience, many manufacturers have started to increase the screen size of the phone to 4 inches, 4.3 inches, 4.7 inches, 5.2 inch even soared to about 7 inches. And the feedback from the market was just one simple thing, it was incredibly supportive by racing to buy them.
The most popular iPhones are the iPhone 6 series, which has increased the screen size from 4 inches to 4.7 inches and 5.5 inches.
So, the small screen cell phone you think, the iPhone 12 mini is not really a small screen cell phone. That size used to be a large-screen mobile phone and the development of a large screen was the “guideline” of smart phones.
The bigger the screen, the better the experience
In the age of the smartphone, the mobile phone was no longer a mere communication tool, but rather a portable reading device, movie theater, game console and camera.
Before the advent of smartphones, a mobile phone was essentially just a relatively simple message transceiver, with its core function being based on basic communication. Making calls, sending and receiving short messages and transmitting low-quality images are the 3 most commonly used functions. The small screen area and low pixel pitch made these functions possible. Then, pairing it with a large display is clearly a waste.
In the early days of phones, the keyboard ratio for the tools for inputting information was higher and the screen ratio for the tools to output information was lower.
But by the time mobile phones became all-rounder for input and output, everything changed.
After the introduction of the iPhone, people’s perception of cell phones changed. They found that cell phones can provide a variety of functions, such as playing games, watching movies, taking pictures, reading e-books and socializing. The basic communication functions of mobile phones are slowly marginalized, and even now, many people can own a smartphone without making a single call for a month.
The capacity of data information carried and transmitted by these completely new functions is an explosive growth compared to the information capacity of basic communication. And then, the small 2-inch screen cannot handle this difficult job. It can be said that a larger and clearer screen is an inevitable option.
The growing trend of mobile phones is to increase the screen size.
In recent years, with the exception of Nokia occasionally releasing one or two 4G-enabled 2.4-inch phones under the nostalgic brand, almost no smartphone with a screen smaller than 4.5 inches. life. Manufacturers such as Huawei, Samsung … even have ambitions to expand the screen size even further with folding designs.
Do not trust consumers’ tongue
If you walk around on social media, you may see a lot of opinions in favor of small screen smartphones. Most of these views are very certain, that small screen phones are good, convenient, easy to handle … But if there are post manufacturers who really believe these words, they can. will have to “swallow tears” for gullibility.
Those who support the iPhone 12 mini will probably choose to buy themselves an iPhone 12 Pro Max after all. Because the consumer’s tongue is the most “fraudulent” thing. Like when the iPhone 6 launched with rounded edges, many people criticized and criticized. But then convenience and comfort eventually won the crowd’s trust and love. And when the first 2 iPhone 12 models released, returning to the past design with flat sides, there were immediately many criticisms of discomfort when holding.
Netizens scoffed at cutting apples with the edge edge of the iPhone 12.
Steve Jobs famously said: “The consumers themselves don’t know what they want.”
And surprisingly, this sentence is very reasonable in some cases and also very valuable for small screen phones.
There is no such thing as a small screen phone
When consumers say they want a small screen smartphone, what are they really talking about? Let us try thinking to decipher the implications of this desire.
Easy to hold: It is not difficult to hold with one hand, or the device requires a narrower width and thinner thickness.
Small and portable: Can be easily placed into different spaces. Or need to control the width, thickness, weight and height within a certain range.
Smartphone: It can be used for entertainment, taking photos, on social networks … That means the video and audio experience on the screen must still be guaranteed, battery life must be great, social media communication. must be smooth, fast and smooth. In other words is the large screen, large battery, dual SIM and 5G.
At this point, you can easily see: They are full of contradictions?
Or to put it bluntly, when someone says he wants a small screen phone, he really does. A flagship smartphone with narrow width, thin thickness, light weight and not too long, and the larger the battery capacity the better. It should also have full camera system, 5G support, dual SIM…
There is a high chance that the iPhone 12 (left) will outperform the iPhone 12 mini (right).
If the small screen advocate was really only interested in the size of the cell phone and could give up on the output and input of data, then Nokia wouldn’t have to “sell itself”. There is a fact in the market today that even with the same brand, even phones that sacrifice part of the audiovisual experience by the size of the screen can hardly sell sales with phones. with larger screen.
It’s not that cell phone manufacturers don’t want to make small-screen phones, but they are wise to know that consumers can’t trust the delusional preferences of the consumer.
What would a “perfect small screen phone” look like?
In theory, they will be real small-screen mobile phones that can be easily held in one hand, owning the audio and visual experience of the 7-inch screen, with 6 cameras integrated. 100x zoom camera, a few days of battery life … But the current technical level is unfortunately not able to produce.
This description may resemble foldable smartphones, but at present they do not meet the standard of “perfectly small screen phones”, because the thickness and weight “cannot be said to be small”.
The current foldable phone is too big and heavy.
And if we go into the analysis from a pure demand perspective, what users want can not even be called a mobile phone anymore. They will be one or more smart devices because obviously, the form of a phone no longer meets these needs.
Therefore, we can only wait for technological breakthroughs and the date when these new product types emerge.
And the iPhone 12 mini, which may be an ungainly Apple hit.