As the iPhone rumor season is in its hottest phase, Ming-Chi Kuo has made a prediction that could certainly make iFan angry: The iPhone 12 will not include a charger in the body. Along with this decision, Apple will sell a new charger with a capacity of 20W, replacing both the 5W charger and 18W charger sold with the iPhone today.
As of the end of Q1, the iPhone is still the boss of the premium segment. Removing the charger will be an extremely “stingy” decision …
The iPhone 12 will not come with a charger, which retails for $ 30.
… until you look back at the most important factor: the price. First of all, Ming-Chi Kuo’s prediction only mentions iPhone 12 and doesn’t say if the iPhone 12 Pro will be affected. Since Apple has equipped two different types of chargers for the iPhone 11 last year (the “main” version only comes with a 5W charger while the Pro version still comes with 18W fast charging), we think only two versions of the iPhone 12 “usually” is affected by the decision to abort. In terms of marketing, this will also be a logical step to “push” users towards the iPhone 12 Pro – the most advanced Apple experience.
However, the removal of charger does not mean that iPhone 12 “non-Pro” users are suffering. According to other leaked information, iPhone 12 will start at just $ 549, iPhone 12 Plus will start at just $ 649. This means that the iPhone 12 Plus – which uses the same screen size and therefore can be considered a direct successor of the iPhone 11 – will 50 USD cheaper than its predecessor.
Currently, 18W chargers are sold by Apple for $ 30. Apple’s controversial decision can be summed up as follows: instead of selling phones with a $ 700 charger, Apple will sell the phone for $ 650 and the $ 30 charger.
Think it over. Do you like to buy Apple scales with price of VND 70,000 and get free plastic bags, or to buy Apple scales at VND 65,000 and reusable plastic bags at VND 3,000? If the answer to you is not clear, look at the chart below and you will easily see that the actual user is “saving” 20 USD:
Apple and plastic bag …
Even if compared with the competitors, the above decision of Tim Cook can still be considered reasonable. In 2020, even a well-known Apple brand like Xiaomi will push the price of the regular Mi 10 to $ 600. Buy a genuine “iPhone 12” and a charger, the money is still lower than the purchase of “Apple of China”.
Or Samsung this year also abandoned the strategy of the top two, bringing the Galaxy S line up the thousand-dollar price bracket to compete directly with the iPhone 11 Pro, giving up not competing directly with the “regular” iPhone 11. Huawei has been wiped off the global map, OnePlus also has no time of top devaluation as before. The No. 1 position in the segment belongs to Apple, and once again, removing the charger to lower iPhone prices can only help increase Apple’s market share only.
Not to mention, this is also a necessary step in a difficult economic year as at present. By removing the charger from the device AND cutting the price, Apple can stimulate sales while not significantly affecting profitability. Considering that many users already have a Lightning adapter, removing the component from packaging is also a way to completely cut $ 50 off the iPhone 12 price.
In a sad economic year, it is reasonable to find ways to reduce the starting price.
But of course, there is currently no official information. The price of iPhone 12 has not been decided, a statement to eliminate the charger has not been made. Since the iPhone 2020 may not arrive until October, we still have to wait a long time to know if Apple will take this controversial step.