“The wrong key is better than the omission”
Since the beginning of September, Facebook CEO Mark Zuckerberg has announced the event “Election Protection in the US”, emphasizing that he will be strong in preventing advertising accounts from giving election information or deliberately controlling. user to vote.
In the aftermath of the Cambridge Analytica data scandal last year and the heat of the ongoing election, Facebook appears to be adopting a “wrong lock rather than omission” strategy, which has strongly blocked most accounts. run ads, to make sure there are no major risks.
Facebook “damn money”, business struggles
If it is a physical store, “traffic” – the number of people visiting your store may depend on whether the street location, store layout, business items are suitable for the surrounding population or not, … and this number of people is still more or less affected by weather or unusual events. For example, the ban on gathering outside during Covid translation or a hurricane prevents people from going out.
And also an online store, when the number of people visiting your store or website depends on marketing platforms like Facebook, Google, the move of Facebook has made everyone suffer the same situation of “pause” – no can display advertising, attracting customers to their store.
Use the power of supporters.
In the midst of the “Facebook storm”, the name Coolmate – a new startup with the basic quick-pick boxes for men still maintains their customer base and orders by going beyond the Facebook platform, One of them was the campaign “Pay Facebook how much, how much to reduce customers”. Accordingly, for every normal order, Coolmate will pay Facebook 8% to reach customers, now Coolmate will directly discount that amount into the order for customers, with a word “thanks” to the customer. share with your friends.
“This campaign immediately received the support to share and spread positive optimism to the viewers. After 1 voice, the campaign attracted more than 1000 interactions and the number of orders increased rapidly. than when running normal ads, “said Nhu Pham, CEO of Coolmate.
Content diversity, ad distribution platform
Also during this period, Coolmate maintained steady traffic every day thanks to the variety of advertising channels from the beginning.
“Customers shop smart and ask for more than one advertisement as usual. They need objective judgment, need good images, need emotions to make a buying decision. Coolmate is about accompanying people who have a voice in the community, and fully respecting their reviews / reviews, with no arrangement or requirement to follow a script. Well, we will use it to improve products and improve service quality, there is nothing to hide from customers “- Nhu Pham.
Keeping each customer on the website, every order is very valuable.
Customers who visit the Coolmate website, no matter where they are from, have “offers” that cannot be refused, making them excited to buy. For example, for new customers – those who have never made a purchase, or are undecided, Coolmate will offer them with WowBox – Coolmate’s 4 best item box experience at an undeniable price. from, just 159k, owns t-shirts, panties, socks and masks.
Or for customers who have already purchased, the product development team will continuously improve and release new products, suitable for the season and time of purchase, such as long-sleeved shirts, felt sets in cold season. began to pull in.
Starting in February 2019, Coolmate has so far had more than 50,000 customers, more than 1 million visitors to the website, and more than 1000 5-star reviews on social networks. Coolmate also constantly improves and introduces “basic but quality” products to make the choice of clothes and the life of Vietnamese men easier.
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