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Crazy truth: Elon Musk is not the creator of Tesla, after pouring money here he fired most of the key apparatus, became Chairman and CEO

The most successful auto start-up was founded 111 years ago. That’s Ford. What about Tesla, the nearly 20-year-old company is now increasingly popular and popular. Their market value is now close to $1 trillion. Morgan Stanley once called it “the most important auto company in the world,” and an extensive 2014 survey found Tesla’s Model S to be “America’s most loved car.”

So how can Tesla thrive in a market where many others have failed?

Everyone thinks that Tesla was created by the great CEO Elon Musk, co-founder of PayPal. However the truth is crazier than that. Tesla is the brainchild of a group of engineers in Silicon Valley.

FIRST HIGH TECH CAR

In the summer of 2004, a product designer named Malcolm Smith received a phone call from Martin Eberhard, a man he used to work with. “I can’t tell you what we’re doing. But why don’t you come and see the car I have,” Eberhard said.

Smith then went to Eberhard’s small office in Menlo Park, California. Here, Eberhard and his colleagues talked about a bold business plan and some unique specifications for the car they wanted to build. It’s an electric car.

Smith looked skeptical, mocked, and watched with a bit of curiosity. He realized that Eberhard and Tarpenning did not have to recreate the technologies of physics, but simply combine existing technologies to create new breakthroughs.

“Oh, let’s test drive.” Smith got into the strange little yellow car with Eberhard and said it felt like the car was made by hand.

The body of the car has the word “tzero”, referring to the word “big” – a symbol in mathematics often used to denote the beginning of time in a system.

Crazy truth Elon Musk is not the creator of Tesla after pouring money here he fired most of the key apparatus became Chairman and CEO | ICT News

As they drove down the famous Sand Hill Road, Eberhard slowed down and told Smith to “try touching the electric dashboard”. Smith then exclaimed, “This isn’t a small science experiment. It’s a high-tech car.”

Eventually, Smith became one of the first 20 employees of the car company owned by Eberhard. His title is vice president of engineering for Tesla Motors.

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The Roadster – Tesla’s flagship sports car made waves when it was introduced in 2008. Then the Model S was introduced in 2013 and was honored as “Automotive Trend of the Year”. In the same year, the Model S was recorded to outsell the Mercedes Bez S Class, BMW 7 Series and several other premium models.

However, Tesla only really started in 1990.

An engineer named Marc Tarpenning is working for Textron Corporation in Saudi Arabia. While visiting home in California, he met an old friend, Greg Renda, who was working for Wyse Technology in San Jose. Renda insisted on Tarpenning to come to his office to see Wyse’s terminals at work.

Here, Tarpenning meets Martin Eberhard and they quickly become friends. Based on meetings and talks together, Eberhard and Tarpenning came up with the idea of ​​​​business cooperation. They started out as consultants for several drive-through companies from cafes with early computer and telephone equipment.

At that time, mobile devices became popular and the demand for long battery life increased. Tarpenning thought that instead of charging every 18 months like current processors, why not use a rechargeable battery every 10 years. They started thinking about business ideas related to this problem: Maybe starting a company to solve this problem, but what product would benefit from longer battery life?

At that time Tarpenning also thought of the handy e-book pages. And on April 15, 1997, NuvoMedia company was founded and by the end of 1998 they launched Rocket eBook and sold more than 20,000 units in 1999. In 2000 they sold this company for 187 million USD.

At that time Eberhard divorced. “I thought of buying a sports car like any other man but I couldn’t afford the gas,” he said. Better options would be electric cars, but it really doesn’t exist. The idea of ​​electric cars began. After many efforts, the “tzero” was born.

Crazy truth Elon Musk is not the creator of Tesla after pouring money here he fired most of the key apparatus became Chairman and CEO | ICT News

Eberhard considered starting his own company. But he wondered why the auto industry hadn’t thought of this idea until now. However, the fact before that, GM made the project to produce EV-1 cars in 2006 according to the documentary film “Who Killed the Electric Vehicle”. The Washington Post reported that GM had to spend more than $ 1 billion to develop this project but failed.

With his faith in electric vehicle engineering and research, Tarpenning was persuaded to start an electric vehicle company with Eberhard in 2003.

The Epoch of ELON MUSK

In February 2004, Elon Musk made an investment in Tesla’s Series A funding round and joined the Tesla board as chairman. Since college, Musk’s number one goal has been to commercialize electric-powered vehicles, starting with high-end sports cars aimed at the very first people in need and as quickly as possible. then became a new vehicle trend, including sedans and popular cars.

In December 2007, Ze’ev Drori became CEO and chairman. In January 2008, Tesla fired a number of key members who had worked at the company since its founding days after the introduction by the new CEO. According to Musk, Tesla was forced to reduce 10% of its workforce to reduce costs, a problem that has been out of control since 2007. The fifth round of capital raising took place in February 2008 and increased by 40 million USD. Musk contributed $70 million of his fortune to the company in this round. In October 2008, Musk became CEO of Tesla Motors and Drori became vice president (but then in December he left Tesla).

In July 2009, Tesla said it had made approximately $1 million in total revenue of $20 million. Profits mainly come from the 2010 Roadster line, Tesla’s most “top” sports car.

Morgan Stanley once called it “the most important auto company in the world”

On June 29, 2010, Tesla Motors began issuing shares to the public for the first time on the NASDAQ exchange. The IPO raised $226 million for the company. This is the first US automaker to IPO since the Ford Motor Company IPO in 1956. During November 2013, Tesla’s stock fell more than 20%, due to the news that the third Model S was on fire. . Despite the drop, Tesla was still the top performer in the 2013 Nasdaq 100 index. And so far, without a doubt, Tesla is the most valuable automaker. world.

On October 1, 2014, Musk tweeted that it was time to introduce the “D” and some other models. “Tesla kept true to its promise of a more convenient and more affordable car than its predecessors. with the Roadster before it, and finally the launch took place at Hawthorne Municipal Airport in Los Angeles on October 9.

The press simultaneously buzzed about this event and about Musk’s steps. Social analytics firm Crimson Hexagon said that there were more than 7,500 tweets about the event with the topics “Model D Car”, “New Tesla Model D” and “Elon Musk”. In addition, there were more than 377 news articles about this event during the day.

It was even said: “The feel of the event is more like a concert than a product launch”. Musk confidently stood on the stage to introduce the new car line with the anticipation of the audience.

Musk confirmed that the Tesla Model D will officially go on sale in February 2015.

WHAT’S THE FUTURE?

Since then, many companies have entered the electric vehicle market, from small startups to industry giants. According to Bloomberg, the battle over who controls the future of the auto industry is about to get a lot more interesting.

Crazy truth Elon Musk is not the creator of Tesla after pouring money here he fired most of the key apparatus became Chairman and CEO | ICT News

Tesla, the pioneer of this battle, dominated the early stages of the new energy era, capturing investors’ imaginations with a vision of what the next generation of vehicles might look like. They are the dominant players in the nascent all-electric car market.

On the other side are literal giants in terms of size: Volkswagen AG and Toyota Motor are the two largest automakers in the world. With each c cars Tesla made last year, VW and Toyota sold about 10 or 11 of them. Both companies understand that the era of battery-powered vehicles is here and are looking for ways to stay ahead.

Within five days of last month, these masters of mass car production set out to spend $170 billion over the coming years to maintain their claim to an industry they already dominate. for many decades.

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