Last year 2019 marked a huge milestone for the Indian market. Recently, analyst firm Counterpoint Research said that India has officially surpassed the US to become the second largest market in the world in terms of smartphone sales.
The miraculous growth is largely thanks to the help of brands like Xiaomi, Vivo and Realme.
Also according to the figures of CounterpointIn Q4 / 2019, Vivo surpassed Samsung and became the second largest smartphone company in the second most populous market in the world, just behind Xiaomi.
What’s even more impressive is that Vivo’s market share has increased by 132% from Q4 / 2018 to Q4 / 2019. Meanwhile, despite only 7% growth, Xiaomi still maintained its leading position.
According to analysts, the reason Vivo can beat Samsung by launching the S-series has a pretty attractive price, ranging from $ 100-150. In addition, the new U and Z series models also create equally attractive.
As a result, Vivo’s sales have grown strongly in both stores and online platforms. Vivo is even adopting a new strategy when opening many retail stores in small towns in India. In addition, Vivo also offers commissions to many stores to encourage them to sell more Vivo smartphones.
Vivo’s smart approach is working well in the Indian market
On the Xiaomi side, the Chinese tech firm maintained its No. 1 position in India for the 10th consecutive quarter with a 27% market share.
In contrast, Samsung, despite significantly reducing the price in the Indian market, adding more customization features to Indian users, still cannot attract customers. Samsung’s failure in India is generally not that different from the Chinese market.
The remaining brands on the list also have Oppo at No. 4 and the sub-brand Realme quickly gained the No. 5 despite only appearing shortly. Realme is also the fastest growing mobile brand in 2019 in India with incredible growth, up to 255%. Realme’s market share has increased to 10% in 2019.
The top 5 smartphone manufacturers alone accounted for 84% of the market share in 2019, a significant improvement from 2018 with only 73%. This also means that brands are continuously maintaining their position and competing efforts to surpass each other.
Refer to Gizmochina