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‘Cleaning up’ on TikTok

Talk about malicious content on the platform TikTok At this time, people talk a lot about the TikTok channel “No O No” – the channel has been deleted and the owner of this TikTok channel also has “3 Xin” – Sorry; Please forgive the press and the online community and please do it again. Therefore, the category Focus of the 24h movement Today, I don’t analyze that story more deeply, but just want to see from it the fact that: the management of bad content on the TikTok platform in particular and social networks in general is still a matter of course. The story is not completely resolved.

A few years ago, no one thought there was a social network named TikTok will be born and grow so quickly. With the strength of short videos, TikTok goes straight to the habit of swiping fingers on the screen of millions of users.

In Vietnam, the percentage of users using the TikTok app has increased from 34% (in 2020) to 62% (in 2022), with usage time has doubled. And of course, when the number of content creators increases so quickly, it also means that managing the content of posted videos will be a lot more difficult.

TikTok’s quarterly transparency report shows that more than 113 million videos were removed by this social network for violating “Community Standards” in the second quarter of 2022, this number is higher than in the first quarter. But we need us. Just because the video hasn’t been deleted doesn’t mean it’s all good. Not being removed just means that the video has managed to get through TikTok’s already overloaded content filters and moderation team. And when the bad content has passed, that’s when the negative impact on the community begins.

TIKTOKER’S SURPRISE STRATEGIES

Smashing when going to review food or severely criticizing restaurants… Many tricks have been inflated by TikTokers to shock and attract users’ views.

 Cleaning up on TikTok | Technological iced tea

“Young people have a mentality that likes to assert themselves, like to make themselves stand out. More and more content has to be produced on it, each one having to be more shocking, more impressive than the previous ones.”

Dr. DO ANH DUC – Head of Multimedia Department, Institute of Journalism and Communication, University of Social Sciences and Humanities

In addition, on TikTok, there are many content that deviates from standards, violates fine customs and traditions such as promoting sugar babies, disguised prostitution ads, and instructional clips for cheating in exams. In particular, many dangerous challenges are constantly being created, some of which have left painful consequences

Ms. Nguyen Khanh Linh – Hanoi city shared: “What I am concerned about is that it only took me a few seconds to understand the level of harm, but TikTok did not take any action to prevent, even push up the trend.“.

Mr. Hoang Anh Viet – Hanoi city also has its own frustrations: “I find it difficult to accept why someone who makes such dirty content appears on social networks – where most of the users are young.“.

It is the audience’s interaction that has contributed to the widespread production of dirty content, even becoming a trend. However, social networks are like a double-edged sword, if you want to shock to become famous, it is also possible that what young people receive is just a scandal.

“Young people, especially students, are not fully aware of the deviant behaviors of TikTokers, so they regularly monitor, share and encourage TikTokers to produce malicious and dirty content that makes them angry. give these TikTokers a chance to develop, make a profit from developing bad content like this.”

Journalist, Dr. Vu Van Tien – Head of Propaganda Department of Vietnam Fatherland Front Committee

Not only in Vietnam but also in other countries, TikTok has also been repeatedly criticized for its dirty and malicious content, even affecting the users’ lives of this platform.

In the US, many malicious content has spread on TikTok and caused outrage such as: the challenge of grinding teeth, dropping a coin into an electrical socket to create a spark… and most recently, “Suffocation challenge – Blackout ” – from mid-2021 to present. This “suffocation challenge” has killed at least 15 children in the US.

 Cleaning up on TikTok | Technological iced tea

The “suffocation challenge” has killed at least 15 children in the US.

Before these malicious videos, users always ask to delete, even delete the TikTok channels containing those videos, but are we users completely innocent in the dizzying spread of these videos?!

The answer lies in TikTok’s video attribution algorithm

. When a new content comes out, the algorithm allocates up to 200-300 active users to measure engagement. If more than 10% of viewers like the video (shown by dropping hearts, commenting or watching to the end of the video), the algorithm will recognize it as engaging content and will continue to bring it to reach 10,000-100,000 users other. Just like that, AI will spread content to millions of people in a short time without putting any serious emphasis on harmful or useful.

So TikTok tries to retain users with its algorithm, and we users contribute to that algorithm by enthusiastically watching and interacting.

 Cleaning up on TikTok | Technological iced tea

In short, in the future, “junk” videos on TikTok can only be prevented in the following ways. One is Videos will be considered for deletion if a large enough viewership reports content violations, which happened with the TikTok channel “No O No”. Two is videos will be removed as TikTok upgrades its automated protections and further details the “Community Standards”, which can detect illegal content earlier and more accurately. Three is On the part of the authorities, making a “black list” of TikTok channels with malicious content is an option being considered. Because that will be a list of channels that brands will turn their backs on, when economic resources are no longer available, malicious content will be destroyed by itself.

Tighten ONLINE ADVERTISING MANAGEMENT

In the past time, the Department of Broadcasting and Electronic Information has implemented many solutions to handle violations in cross-border advertising, such as setting up a blacklist – listing accounts, websites, platforms, etc. put ads on inappropriate content, content against the Party and State or content that violates copyright… In this blacklist, there is a TikTok channel No O No.

A representative of the Ministry of Information and Communications said that in the near future, a whitelist of platforms with “clean” content will be established by the Ministry to meet the needs of safe and effective advertising for businesses. .

“To ensure the prestige of the brands, the Ministry agreed with the brands to issue a list of licensed channels, pages, accounts, online newspapers, and social networks, for brands to choose from. We believe that the whitelist registered with the Ministry is large enough and has enough resources for advertising companies to advertise in it and meet their advertising KPIs.”

Mr. Le Quang Tu Do – Director of the Department of Broadcasting, Television and Electronic Information, Ministry of Information and Communications

To be able to participate in the whitelist, advertising service businesses need to be very careful in censoring content, preventing and quickly preventing “junk” and malicious content appearing on the Internet. its background.

Mr. Nguyen Lam Thanh – Representative of Tiktok Vietnam said:All infringing content, TikTok controls very closely. This year we decided to restart the Hashtag “Digital Vaccine”, with the cooperation of the Information Security Association and the Department of Information Security, sharing with each other what is harmful content, how to live. is civilized. Training, education, raising public awareness towards a healthy and positive Internet environment“.

With the close attention of the authorities and the active cooperation attitude of content development platforms, Vietnam’s Internet environment is expected to reduce the spread of “junk” videos containing malicious content. harmful effects on users.

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