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Blockbuster game and “poor charm” situation with Vietnamese gaming village

In the Vietnamese market, the higher the number of imported games pouring in each year, is proportional to that number of games announced to stop working. That was even the blockbuster acclaimed from the pre-launch stage, drawing the attention of many interested players.

It seems that the world-class, super-product name is quite “less charming” when it debuted in the game village of the S-shaped country. Is the reason for this problem lies in the tastes of players or how to choose game from the big NPHs?

The blockbuster game seems to be very less charming with the Vietnamese market

The game is so beautiful?

At first glance, it sounds ridiculous, but the truth is that up to 70% of gamers interviewed admitted that beautiful games mean the configuration is not “easy to breathe”. The common ground of mobile devices, smartphones in Vietnam is not enough to meet all the standards that graphic blockbusters require. Using a too weak device, the game experience will be difficult to avoid stutter, lag and even inoperable.

Blockbuster game and poor charm situation with Vietnamese gaming village | Mobile & Social

There were many super products imported and praised but closed after just a few months of release

Playing games is for entertainment, but when entertainment requires more than what you currently have, that is why the phrase “beautiful game” has become a barrier in the eyes of many players. Of course, many NPHs also quickly grasp this mentality, they give separate requirements for the game released in Vietnam. For example, the SohaGame team once asked TinaGames to produce their own PC version with the “light, beautiful, smooth” criterion to satisfy fans in the middle of this year.

Blockbuster game and poor charm situation with Vietnamese gaming village | Mobile & Social

NPH SohaGame once asked the Chinese side to produce a PC install specifically for the Vietnamese market

Another method is to go safer, choose games with “just right” graphics and focus on gameplay to entice gamers to experience. Products like Gun Gun Mobile with unique and strange gameplay style (gun shooting in coordinates) and compatible graphics with various devices can still achieve great success and a strong community of players.

Blockbuster game and poor charm situation with Vietnamese gaming village | Mobile & Social

Games with gentle graphics, focusing on gameplay like Gun Gun Mobile are still a safe step

“Golden Land” for Chinese game makers

It is not difficult to recognize, the Vietnamese market must have up to 90% of the current game numbers originating from China. Not to mention the problem of good or bad gameplay, just the word “1 furnace” comes out, no matter how hard the product tries to avoid duplication. For a long time, through surveys, the gameplay of products imported from China is quite similar and lacking in breakthrough. Simply put, they fall into a “repeat” state, do not bring new experiences and are no longer attractive enough to invite players.

Blockbuster game and poor charm situation with Vietnamese gaming village | Mobile & Social

The number of Chinese games flooded the market

However, a paradox is that although Vietnamese gamers always “scream” for new and strange things, when the European game and Korean game are released, the results are not very positive, it is difficult for the big NPHs to continue. private. For Trung game, I myself have had the opportunity to experience 2 identical online games, only with different names and some changes in the console. Although it is not convenient to name it, any reader who has been rolling around outside the Net in 2010 will know about both these “strange” games ..

Blockbuster game and poor charm situation with Vietnamese gaming village | Mobile & Social

However, they have an overlap in gameplay

Focus too much on the “game” and forget the “player”.

There are many blockbuster titles that constantly “show off” the great achievements or high-end graphics technology but forget the more important area, the “community”, the “player”. As a normal game or a super game, to help the product live a long and long life, it is very important to retain and give gamers the reason to continue to stick. Although the community building work does not directly bring revenue to the NPHs, it is an indispensable step, even having a great impact on the issue of “play or not play, load or not load”.

Blockbuster game and poor charm situation with Vietnamese gaming village | Mobile & Social

Building a strong community of gamers is not easy

Looking at all the domestic games, the number of gaming communities that really stand out is counted on the fingers of one hand: Konohagakure village specializing in Naruto fans gathered, Gun Gun Mobile Full boys, beautiful girls who are passionate about shooting coordinates, Tam Quoc Express Chien are “old men” who like to fight brain hacking … These are the playgrounds that every day, every hour there are many gamers flock to. experience, discover forever.

Blockbuster game and poor charm situation with Vietnamese gaming village | Mobile & Social

Although the coordinate shooting genre is somewhat out of place in a market full of role-playing, general cards

For example, Gun Gun Mobile, despite competing with many other “stubborn” genres such as role-playing or general card, the quality of shooter coordinates and crowded community place are still the two biggest reasons for this product. increasingly shine, becoming the leading heir of Gunbound or iGà. Thanks to a team of admins constantly listening to constructive suggestions from players, Gun Gun Mobile, after just 1 year of launch, has earned 2 million downloads, an achievement that many blockbusters are envious of.

Blockbuster game and poor charm situation with Vietnamese gaming village | Mobile & Social

… but Gun Gun Mobile still built a strong community of players, extremely large

Conclusion

Contrary to the thinking of many players, it is the import of blockbuster games to Vietnam that is a risky move from major NPHs. Because of experiencing sharp detailed graphics, world-class groundbreaking gameplay and many more interesting things, making the product long-lasting and sustainable is still not a simple problem. Perhaps, outstanding products like Gun Gun Mobile will be an example for many other super products and blockbusters to follow in order to build community and “escape” less charm in the near future.

Readers can learn about Gun Gun Mobile at: [ Æsir Tales ]

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