After only 17 months from the launch, Vinsmart has introduced 12 smartphone models, the growth rate at the beginning of the year reached 260%. From the first quarter of 2020, Vinsmart sold an average of nearly 200,000 products / month, accounting for 16.7% of the market share in April / 2020.
The key to success is technology and, most importantly, people. In addition to the dedicated and professional support of technology partners and distributors, what creates great strength for VinSmart to overcome all prejudices and walk the chosen path are the customers. The company has trusted Vsmart, a team of employees who unite for a common goal of bringing VinSmart – a Vietnamese smartphone brand on par with other world-class brands.
We had the opportunity to talk with 3 characters, representing the Pioneer community along with VinSmart from the first days to understand this element.
Replace skepticism with “all hands” support for Vietnamese technology products
Launched with a lot of skepticism in the market, but fortunately, there are still many customers who choose Vsmart as a testament to the spirit of “Vietnamese people use Vietnamese goods”, and experience with this phone did not work. they are disappointed.
You Nguyen Van Vinh – Hanoi – Office worker – Currently acting as an administrator of Vsmart Fans Club, owning all 12 Vsmart smartphones: (quote picture)
As soon as the machine was launched, I ordered Vsmart Active 1 immediately without thinking, with the spirit of support and want to be one of the first people to own and experience Vsmart phones.
“Sometimes, people around me who buy all my hands also make a profit, but I don’t mind those words either. Because most importantly, the experience and love of Vietnamese products”, friend Nguyen Van Vinh recounted the first day he bought Vsmart.
New mid-range Vsmart phones are what I use every day. Previously, I used Vsmart Active 1, Active 1+, Vsmart Live as the main machine and currently it is Vsmart Active 3. However, soon Vsmart will release Flagship, I will also use it as a key device.
Phan Anh Tuan, 24 years old, is from Hanoi. Currently you are working in the field of technology:
Ever since the launch of the first Vsmart products, I immediately noticed the Vsmart Active 1+. This is the most expensive of the four models launched but also only cost about 6 million. This price is not really high, but compared to a completely new product on the market, it also makes many people wary, even for technology lovers.
When I first brought back the Active 1+, my family members and friends all asked if it was a ship engine? What machine is strange? When they heard this was a Vietnamese-branded smartphone, they compared it to other devices of the same origin. I have also used them, and found that in terms of perfection for everyday use, Vsmart is much better.
As a result, my family now has 3 Vsmart Live. On the occasion of VinSmart, which has an attractive preferential price last Tet, I took advantage of the shopping for parents to use for daily use and remote communication.
Ever since the launch of the first Vsmart products, I immediately noticed the Vsmart Active 1+. This is the most expensive of the four models launched but also only cost about 6 million.
Attempts to listen and understand users with the mission of “National smartphone” of Vietnamese people
Bearing in mind the mission of “National Smartphone”, VinSmart understands that they must make efforts to improve more, absorb more opinions to not disappoint those who have pioneered to accompany, to gradually occupy gain the trust of Vietnamese users.
Van Vinh: I still remember the early days of VOS 1.0, it was simple and not to mention there were many small flaws. Over many times, Vsmart has paid much attention to members of the “Vsmart Fans Club” community to register and try out major operating system upgrade versions such as VOS 2.0, VOS 2.5 and most recently VOS 3.0, I see Vsmart’s operating system getting better and better, proving that the manufacturer is very listening to Vietnamese users’ feedback.
By this time, I feel VOS has completely changed, with a more modern and friendly user interface, adding many exclusive applications of VinSmart.
With the technical team paying close attention to comments from the Vfan community, I believe that VOS is getting better and smarter. When manufacturers have a close relationship with users, they may notice the small details reflected that perfect the product they create.
As an admin with more than 36,000 members, Vinh shared, “I myself have also received a lot of feedback and affection from Vfan. One thing I feel very happy is that Vfan, whether praising or commenting, is very positive. , they share with each other the experiences, sharing the bugs and how to overcome them during the use, sharing the beautiful moments taken with Vfan. ”
Quoc Khanh – Quang Nam using Vsmart Active 1+ said: “When Vsmart was launched about 1 month, I was most impressed by the strong configuration compared to the price range and beautiful machine design”
The image of the fire kitchen was taken quickly by the Vsmart Live phone with a camera resolution of up to 48 MP, giving the image a clear, detailed and vivid image.
Sharing more, friend Duong Tan Buu – in Ca Mau also said “Married with Vsmart from a skeptic because I just want to have another experience next to the main phone. But after Live through throughout When I was in Hanoi visiting the streets and streets, Live became a true companion. My colleagues after seeing the pictures I took were very surprised. ”
The dreaminess of a corner of Sword Lake is vividly recorded under Vsmart Live’s camera.
Mr. Tuan: Through both the Vsmart Active 1+ and the Vsmart Live I have used, both have good performance.
“I have a habit of installing a lot of applications on my smartphone, if using a poorly configured device, it certainly will not meet the demand for use,” said Phan Anh Tuan.
Vsmart uses Android operating system with the original interface, bringing the smoothness and stability for the machine. Hopefully, the company will keep this minimalist and provide more customization for users to customize, instead of making the interface available on new, heavy machines that not everyone likes.
Mr. Tuan: I still keep free rubber tiles at each Vinmart. The back of Vsmart is very beautiful, so I put on a carbon sticker and still use Vsmart’s transparent rubber tiles to show the gradient back.
Will you support Vinsmart in the future? What are some of the statements about Vin’s 5G machine being rumored by netizens?
Mr. Tuan: Vinsmart is developing rapidly in Vietnam but it always listens to feedback from users to improve on new products. So why be afraid to continue to support?
About the rumored Vsmart coming soon, I’m pretty excited. 5G is a new trend of telecommunications and Vietnam is also looking to leapfrog to be among the first countries to deploy 5G networks. Of course, if you have a 5G network, you need a device. On the other hand, according to some information I know the new device is the first smartphone with a hidden camera under the screen.
It will be very proud to see that the Vietnamese smartphone brand is still very young, but it has launched leading phones in such technology, not only domestically but also internationally.
Hardworking people day and night chasing big dreams
The incredible breakthrough of Vsmart in the past 17 months is a memorable milestone of a team that has been constantly trying towards a common goal of raising the “Made in Vietnam” handset to a new level.
Phan Truc Quyen, 24 years old, from TP. Ho Chi Minh, currently assuming the role of Direct Customer Service Officer of Vinsmart:
I remember one visitor saying, “I see Korean people who only use locally-made Samsung phones, why am I Vietnamese, why don’t I support them?”
I have been involved in the customer care department since the device was first introduced, and found that the customer opinion about Vsmart devices has changed a lot, most of the initial users are often afraid of fear of new products of poor quality, instability, or being errors etc … But thanks to the comments that the machine works well, the price is affordable and they even buy the entire series, the majority of buyers were much more secure. There are guests also recommend to friends and relatives to use.
All user feedback, reflections through the warranty system are recorded by Vinsmart, reporting on the relevant parts to solve. Customer care team also contact and dedicated advice to users who bring the device to repair. Most customers expressed their goodwill attitude to Vinsmart.
There have been cases when customers support Vietnamese goods a Vsmart, use it too much, so they should return immediately to buy another machine, but the store is out of equipment. He turned to “resent” employees for not introducing themselves, immediately moved to another shop to buy it. Chung is also due to good products but the price is not high.
Frequently asked questions for Vietnamese smartphone brand?
Consumers are constantly asking about the quality of their phones, because they are too cheap for devices that are said to have the same performance. Psychology of shoppers for years still like that!
What is the reason why you believe Vsmart will rise higher in the future?
I think partly because Vsmart is one of the phones with good performance but the price is very suitable for Vietnamese people. And yet, after-sales programs of Vsmart are also very good; enthusiastic support staff as best as possible, but during the past year, Vinsmart offers many promotions for customers when using Vsmart phones.
Vsmart is currently in the top 3 best selling phones in Vietnam. In the future, I think it will be closer and closer to the highest position of the market.
The three people bring three voices from different perspectives, but they have more in common than you think: they are all Vietnamese using Vietnamese goods, and are willing to put their trust in domestic products IF such products are sufficient good. The initial stumbling blocks can be repaired with effort over the years, and Vinsmart’s gradually perfecting the product from the time of device launch makes it clear.
They themselves – the domestic consumers are the driving force for Vinsmart to have a series of impressive growth numbers, and it is also a solid backbone for the Vietnamese smartphone company to conquer new markets. The road to conquer the next peaks of VinSmart is still very long. As long as the pioneering Vietnamese spirits continue to support and accompany, this Vietnamese smartphone brand’s dream of reaching out to the sea will be unthinkable.