Like every year, Apple always releases videos to welcome the New Year according to the lunar calendar of Asians in order to “win” one of Apple’s key markets in the world.
This is the same in 2020 and the short video shared by Apple continues to bring extremely meaningful humanitarian messages. Apple also knows how to advertise the iPhone 11 Pro.
The short film to celebrate the lunar new year Canh Ty 2020 is titled “Daughter” and is 8 minutes long in the series “Shot on iPhone” by Apple.
The film recounts the journey of a taxi driver’s life as well as a single mother who rides her child daily on taxis for a living, despite the protests of her biological mother and the discomfort of many passenger. In the midst of that tumultuous life, the mother was always optimistic and found love in the little girl.
Throughout the short film, viewers will see the life through the lens of her paper binoculars. Interspersed in it are the memories of the mother about the past years.
On a rainy night, the woman who took a taxi of mother and child turned out to be the mother and grandmother of the girl. She has been searching for her mother and child for many years since they left home.
Even when there is no mother and son by her side, she still regularly makes dumplings to wait for them to reunite for the New Year. At the end of the movie, viewers may also feel more heartwarming for the mother and son when they witness the reunion of the warm family in the taxi.
A common feature of the movies in the “Shot on iPhone” series is that it was shot entirely with the iPhone and this time the iPhone 11 Pro. Only a few aerial scenes are thanks to the help of a flycam.
This meaningful short film features famous actress Chau Tan. The film’s director is Theodore Melfi and the main cameraman is Lawrence Sher
Apple’s 2020 Tet movie was shot using the iPhone 11 Pro
Interested readers can watch more behind the scenes of Apple’s meaningful advertising film to celebrate the New Year of the Pig 2020.
The process of making Apple 2020 advertising film
Refer to 9to5mac