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Anime Festival: Netflix diversifies the genre of show programs, aiming to make Anime popular globally

On October 27, 2020, at the Netflix Anime Festival, a live broadcast of an exchange between top anime creators was held. The event is a special opportunity to interact with these entertainment industry leaders. Coming to the interview was the participation of Mr. Sakurai Taiki – head of anime content production at Netflix with producer Tanaka Shuichiro of David Production and comic author Yamazaki Mari.

The top creators are working with the Netflix giant: comic author Yamazaki Mari, producer Sakurai Taiki, producer Tanaka Shuichiro.

It’s been five years since Netflix started adding anime shows to their Netflix Originals roster. With anime viewership doubling every year, it is certain that in the future, such content will continue to be invested and thrived on the streaming platform.

Anime Festival Netflix diversifies the genre of show programs aiming to make Anime popular globally | Khám phá

Producer Tanaka Shuichiro (David Production): “Having the opportunity to work closely with Netflix, I feel the change towards globalization very clearly.”

Producer Tanaka Shuichiro of David Production said that less than 10 years ago, comic book and cartoon adaptation from comic books became very popular around the world, most notably in the North market. America and China. At the same time, the animated series itself has had many clear changes in recent years.

Anime Festival Netflix diversifies the genre of show programs aiming to make Anime popular globally | Khám phá

In fact, the Netflix Animation Festival recently unveiled this growth by introducing 16 diverse titles in upcoming genres. Answering questions about anime content that attracts a large audience, Mr. Sakurai Taiki raised the general trends in Japan and other countries, and pointed out changes in taste in the future.

Anime Festival Netflix diversifies the genre of show programs aiming to make Anime popular globally | Khám phá

Mr. Sakurai Taiki – chief anime content producer at Netflix

In Japan as well as some other countries, content groups with elements such as battle, science fiction or fantasy always attract the public’s attention. But recently, the audience’s interest is also for cartoon content with elements of humor or horror, and content with many elements of romance. Mr. Taiki said that this reflects the diversity in the discovery of interesting stories from the audience.

However, there are still audiences who have never seen the anime before, so the challenge is to attract and encourage these viewers to experiment with this entertaining form of entertainment. Therefore, at this time “giant” Netflix is ​​interested in diversifying genres and anime content. A lot of online anime content reflects stories bearing contemporary life, not just the popularization of blockbusters with action elements, supernatural, science fiction like godzilla. , resident evil, Ghost in the Sell, etc…

Anime Festival Netflix diversifies the genre of show programs aiming to make Anime popular globally | Khám phá

Author Yamazaki Mari: “When you think about comic books, think about how your stories can be read, or introduced to a wide audience around the world.”

Anime is loved all over the world, with a strong fan community. Through the Animation Festival, the organizer, Netflix, expressed its orientation to develop a stronger Anime content segment, making this service a favorite “meeting point” for anime fans around the globe. with the ownership of the world’s top creators and plans to launch exciting new anime titles.

Netfflix is ​​very ambitious with a determination to change the game in the anime market. With such a great influence on the global market, maybe soon, Anime / Manga will become the top entertainment trend in the world.

[ Æsir Tales ]
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