2021 is a difficult year for many domestic and foreign businesses. Facing the Covid-19 pandemic has had a far-reaching impact on businesses. The strong outbreak of the disease along with the application of social distancing measures have stalled the circulation of goods, resulting in disruptions to supply chains and impacts on production and business activities. business of enterprises.
However, the few brands that have overcome the challenges and created a positive resonance among Vietnamese consumers and APAC during a tumultuous year have been none other than Samsung Vina Electronics.
Once again, Samsung topped the YouGov BrandIndex’s annual brand strength rankings in Vietnam. According to YouGov’s report, Samsung has risen one place and is at No. 1 with 54.7 points compared to 2020. The Korean tech giant accounts for about 20% of Vietnam’s total exports, and creates created about 170,000 jobs across the country, confirming its ability to stand firmly in the market.
Sharing about the title of ‘Best Brand’ leading among 350 brands on YouGov ranking, Mr. Kevin Lee – Chairman of Samsung Vina Electronics said:Samsung is proud to be honored as the ‘Best Brand’ in 2021. Considered as one of the largest foreign enterprises in Vietnam, we always strive to invest in staff development, supply provide cutting-edge products and services, demonstrate corporate responsibility to local communities, and contribute to economic growth and social development.”
“We are therefore delighted that our longstanding commitment to Vietnam has paid off and consumers appreciate our brand, products and services.” – Mr. Kevin Lee shared more.
In addition, Campaign Asia magazine, in collaboration with market research company Nielsen, conducted a survey to evaluate the 15 most popular product and service categories in 14 countries in the APAC group. Asia – Pacific), including Vietnam in terms of consumer preference for well-known brands.
The survey results show that consumers have changed significantly in the trend of choosing brands, as they gradually switch to interacting with brands that bring more digital experiences compared to 2020.
Not only being highly appreciated by the expert voting panel, Samsung also ranked in the top 1 position in the Ranking of the Most Favorite Brands (by category) of the largest e-commerce sites in Vietnam. like Shopee, Lazada…
In the last 11.11 Super Sale chain, Samsung was in the top 1 of the categories of Phones & Tablets and Large Home Appliances on the Shopee e-commerce platform, which proves a certain position of “”Korean tech giantin the hearts of consumers.
Samsung took the leading position in the Mobile & Tablet industry voted by e-commerce platform Lazada.
After a tumultuous year, Samsung still maintains its No. 1 position in the consumer market. Besides, Samsung is also a company that inspires the world and shapes the future with groundbreaking ideas and technologies in TVs, smartphones, smart wearables, tablets. , digital home appliances, helping users get closer to a modernized life. Through the results of these continent-wide surveys, Samsung has shown how successful the brand is in the market, its efforts to build and manage its name in becoming a brand name. at the forefront of the mind of the customer.